Author: Jane

Is Silver the New Gold?

  An army of retail investors upended a tiny corner of the hedge fund market recently with a coordinated effort to buy up shares in an ailing company called GameStop. A week later the same army turned its sights on silver and the precious metal’s price soared. This exceptional situation can’t last forever and when...Read more >
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This Is Money: Investing in the gift of gold

The associated feature 19/02/2021 by Jayna Rana for Royal Mint saw a 510% surge in gold sales in the run-up to Christmas with more millenial customers buying in  Millennials are increasingly looking at gold for investment opportunities, according to the UK’s coin producer, The Royal Mint. The Government-owned company revealed the number of customers aged between 22...Read more >
Buying Gold

Your Gold Investment Questions Answered: Part 1

At The Pure Gold Company, we specialise in helping our clients understand and navigate the gold investment world. In this blog post, we are focusing on some of the commonly asked questions to which our clients look to us for answers.  If you are researching investing in gold we hope these more detailed answers will...Read more >

Stocks, Property and Gold Investment in 2021

  If the events of 2020 have taught us anything, it’s that nothing is certain. While there may be more hope for 2021, hope can’t protect your assets from the volatility that is yet to come. Where the stock market has taken a battering and the property market is running on borrowed time, gold has...Read more >
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Should I Invest in Gold in 2021?

The events of 2020 have been so unexpected and so far-reaching we can only hope that 2021 proceeds with fewer surprises. It’s almost unthinkable to expect a similar level of disruption and volatility this year, but the lingering effects of the pandemic, third lockdown, job losses, corporate and government debt and a slurry of bad...Read more >

Deal or No Deal? Brexit Impact On Markets And Gold

  The UK and the EU have agreed to continue to try and hammer out a trade deal ahead of the year-end deadline. The effect is to kick the Brexit can painfully down the road for another few days. While the country waits to see whether an agreement can be made at short notice, the...Read more >
Brexit no-deal

Are your investment returns about to be raided?

  The investment climate during the COVID-19 pandemic has been uncertain, to say the least. Stock markets have plunged, recovered a little then fallen again. Banks have come under extreme pressure and governments have been forced to provide such profligate bailouts and financial support that borrowing is at a 60-year high. Into the middle of...Read more >
Capital Gains Tax

Is a COVID-19 vaccine the silver bullet investors hope for?

  The announcement on November 18 that Pfizer and BioNTech had effectively produced a vaccine for COVID-19 was feted with great fanfare, even greater still when on December 2, the vaccine was given license for emergency use in the UK.  The development of a vaccine for the global pandemic is clearly very heartening news, but...Read more >

What do the wealthy do during a recession? 

  2020 has been an unprecedented year. The global economy looked precarious even before the world was forced to shut down as COVID-19 spread. The outcome for markets was devastating and, while recovery is repeatedly forecast, second waves and other obstacles to growth (particularly Brexit) stand in the way.  While many people try to build...Read more >
Fine Investment grade gold bar

What does the Biden presidency mean for the economy and gold demand?

   Joe Biden is widely accepted as having won the election and will become the 46th president of the United States on 21 January 2021. The nature of US political divisiveness means the handover of power will not be smooth, and it comes in the midst of a global pandemic that shows every sign of...Read more >
US Presidential Election Result

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
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Gold/Silver Graph