Author: Jane

I have £10,000, what shall I invest in?

In these COVID-uncertain times, having a lump sum to invest for the future is a significant advantage, and anyone would want to ensure that its value is not eroded over time. The political and economic outlook is uncertain at best and distinctly gloomy at worst. So how do you safeguard your assets with a UK...Read more >
I have £10000, what should I invest in?

Can Britain’s banking sector survive the winter of discontent?

Economies are reliant on the efficacy and stability of banks to effect commerce, to borrow, lend and save. While bank collapses are relatively rare, the memory of the financial crisis of 2008 and the financial collapse of several lenders including Northern Rock and Lehman Brothers remains recent and cautionary. The crisis that caused these banks...Read more >
Will Britain's banking sector survive the winter of discontent?

This is Money: How to survive the nightmare before Christmas

The associated feature 03/11/2020 by Money Mail reporters for The Daily Mail   England plunges into lockdown again tomorrow as the battle against coronavirus rages on. Pubs, restaurants and most shops will shut for at least a month as we fight to control the virus in time for Christmas. The first lockdown in March caused unprecedented disruption, with...Read more >
This Is Money: How to survive the nightmare before Christmas

How will the US 2020 election affect gold?

The US election is just days away, and the outcome will shape the international political and economic landscape at a very uncertain time in history. The COVID-19 pandemic has plunged global economies into recession and debt and changes of political power, especially in the US, have profound economic ramifications. Throughout 2020, gold has been on...Read more >
US election 2020 affect on gold price

Investing your pension lump sum

Chancellor George Osbourne’s pension reforms in 2014 opened-up the pensions market and enabled people to take much more control of their future income than before. Since 2015, retirees have had the freedom to invest their pension pots in assets that suit their requirements.  Before 2015, withdrawals were largely nominal and only available to people with...Read more >
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Second chance in a second wave – protecting your assets in another slump

  The Coronavirus pandemic delivered a sudden and unexpected shock to every part of global society, and the dramatic economic impact could not have been foreseen. Global markets plunged, and recessions were foretold, but only a couple of months on those markets started to recover amid the optimism of easing restrictions.  Now, an eerie sense...Read more >
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Your Money: Gold rush as fears of a second coronavirus wave increase

The associated feature 23/09/2020 by: Emma Lunn The Pure Gold Company has seen a 683% increase in first-time investors purchasing physical gold bars and coins over the past seven days. The company says investors fear the threat of a second lockdown will damage an already fragile economy with renewed social distancing rules tipping the equity markets into freefall. Gold...Read more >

Understanding Gold and Silver Investment

Gold and silver has been coveted for centuries, with evidence of treasures dating as far back as 4000 years. For almost 2500 years both gold and silver have been used as currency, valued for their rarity and exchanged for goods around the world. Today, gold and silver coins are no longer used to buy and...Read more >
Silver and gold bars with gold coin on grey background.

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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Why us

Reputable & fully accredited
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Free delivery or storage
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No hidden charges
5* independent review Read more >


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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Gold/Silver Graph