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Gold and the Fear Index

One of the most commonly mentioned benefits of physical gold is the protection it offers against “volatility” and “volatile investments”. What is a “volatile investment”, and how does gold mitigate its risks? Volatility is a measure of how much the price of an economic unit (a share, a quantity of a commodity etc) is likely to change...Read more >

What is Gold Bullion?

‘Bullion’ is a term often heard, but its precise definition can often be slightly slippery. The term is linked to various forms of precious metals – bars and various kinds of coins, for example – so often it feels like the word is being used in lots of different ways. Bullion is itself a very general term. ‘Bullion’...Read more >
What is Gold Bullion?

What Does the Fluctuating Pound Mean for Gold Investment?

The Pure Gold Company 12/09/2019 In the global marketplace, there are few investment certainties. With sterling near three-year lows and the Brexit debacle limping on with detrimental effect on the markets, investors are having a hard time looking for safe and intelligent options. So what do the recent alarming fluctuations in the value of the...Read more >

Top Gold Producing Nations

16/10/2017 Gold is extraordinarily rare compared to almost any other commodity, and it’s that rarity which gives it value. Despite its rarity, gold mining remains an active and viable industry, and one which goes on all over the world. The Pure Gold Company examines the top gold-producing nations and the history of gold mining. By...Read more >

YOURMONEY: Nervous Brits rush to gold ahead of expected rate rise

The associated feature The Pure Gold Company 02/11/2017 There has been a 39% increase in first timers investing in physical gold in the last week amid speculation of a hike in base rates, Josh Saul from The Pure Gold Company discusses. By Paloma Kubiak The Pure Gold Company said the gold rush has come from nervous investors concerned...Read more >

Every Investor: Nuclear fears spark another gold rush

The associated feature The Pure Gold Company 27/09/2017 Investment firm The Pure Gold Company has seen a 69% increase in first-time buyers purchasing physical gold over the past week. By Nia Williams These new buyers of gold are citing concerns over the escalating “war of words” between North Korea and the USA, and heightened fears of outright war....Read more >
Buying Gold

The Independent: Gold prices boom as fears grow over North Korea nuclear crisis

The associated feature The Pure Gold Company 06/09/2017 Many Pure Gold Company clients are concerned that the Korean peninsula could escalate quickly and unpredictably. Josh Saul is quoted in the Independent noting the rise in customers shifting to gold. By Kate Hughes Did someone say financial catastrophe? Best reach for the bling. It’s the stuff of legend. A...Read more >

Money Observer: North Korean nuclear provocations pushes gold to 12-month high

The associated feature The Pure Gold Company 04/09/2017 The Pure Gold Company comments on the results of North Korea’s nuclear test in the gold markets. Today, the gold price has reached a one-year high in the wake of North Korea’s nuclear test. The gold price now stands at £1030 per ounce. On the day of the EU referendum...Read more >

FT Adviser: Gold prices near one-year high on North Korea test

The associated feature The Pure Gold Company 04/09/2017 Josh Saul comments on the increase in business seen in the gold industry in the wake of the North Korean nuclear test. By Rosie Murray-West The gold price has hit a one-year high in the wake of the North Korea nuclear test. Experts said that the test had driven more...Read more >

IBTimes: Gold spikes to fresh 12-month high as North Korea-US tensions escalate

The associated feature The Pure Gold Company 04/09/2017 The Pure Gold Company sees investors seeking gold and security in the wake of the latest events on the Korean Peninsula. Safe-haven seeking investors pile into precious metals as Pyongyang and Washington spar again. Gold futures led the precious metals market higher on Monday (4 September) after North Korea said...Read more >

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
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