Gold and the Fear Index

One of the most commonly mentioned benefits of physical gold is the protection it offers against “volatility” and “volatile investments”. What is a “volatile investment”, and how does gold mitigate its risks? Volatility is a measure of how much the price of an economic unit (a share, a quantity of a commodity etc) is likely to change...Read more >

What is Gold Bullion?

‘Bullion’ is a term often heard, but its precise definition can often be slightly slippery. The term is linked to various forms of precious metals – bars and various kinds of coins, for example – so often it feels like the word is being used in lots of different ways. Bullion is itself a very general term. ‘Bullion’...Read more >

What Does the Fluctuating Pound Mean for Gold Investment?

The Pure Gold Company 12/09/2019 In the global marketplace, there are few investment certainties. With sterling near three-year lows and the Brexit debacle limping on with detrimental effect on the markets, investors are having a hard time looking for safe and intelligent options. So what do the recent alarming fluctuations in the value of the...Read more >

Top Gold Producing Nations

16/10/2017 Gold is extraordinarily rare compared to almost any other commodity, and it’s that rarity which gives it value. Despite its rarity, gold mining remains an active and viable industry, and one which goes on all over the world. The Pure Gold Company examines the top gold-producing nations and the history of gold mining. By...Read more >

YOURMONEY: Nervous Brits rush to gold ahead of expected rate rise

The Pure Gold Company 02/11/2017 There has been a 39% increase in first timers investing in physical gold in the last week amid speculation of a hike in base rates, Josh Saul from The Pure Gold Company discusses. By Paloma Kubiak The Pure Gold Company said the gold rush has come from nervous investors concerned...Read more >

Every Investor: Nuclear fears spark another gold rush

The Pure Gold Company 27/09/2017 Investment firm The Pure Gold Company has seen a 69% increase in first-time buyers purchasing physical gold over the past week. By Nia Williams These new buyers of gold are citing concerns over the escalating “war of words” between North Korea and the USA, and heightened fears of outright war....Read more >

The Independent: Gold prices boom as fears grow over North Korea nuclear crisis

The Pure Gold Company 06/09/2017 Many Pure Gold Company clients are concerned that the Korean peninsula could escalate quickly and unpredictably. Josh Saul is quoted in the Independent noting the rise in customers shifting to gold. By Kate Hughes Did someone say financial catastrophe? Best reach for the bling. It’s the stuff of legend. A...Read more >

Money Observer: North Korean nuclear provocations pushes gold to 12-month high

The Pure Gold Company 04/09/2017 The Pure Gold Company comments on the results of North Korea’s nuclear test in the gold markets. Today, the gold price has reached a one-year high in the wake of North Korea’s nuclear test. The gold price now stands at £1030 per ounce. On the day of the EU referendum...Read more >

FT Adviser: Gold prices near one-year high on North Korea test

The Pure Gold Company 04/09/2017 Josh Saul comments on the increase in business seen in the gold industry in the wake of the North Korean nuclear test. By Rosie Murray-West The gold price has hit a one-year high in the wake of the North Korea nuclear test. Experts said that the test had driven more...Read more >

IBTimes: Gold spikes to fresh 12-month high as North Korea-US tensions escalate

The Pure Gold Company 04/09/2017 The Pure Gold Company sees investors seeking gold and security in the wake of the latest events on the Korean Peninsula. Safe-haven seeking investors pile into precious metals as Pyongyang and Washington spar again. Gold futures led the precious metals market higher on Monday (4 September) after North Korea said...Read more >