Buying Gold Coins for Investment

Investing in UK gold coins offers something unique: tax-free investment without counterparty risk. Being legal tender and a recognised form of currency, you will not have to pay capital gains tax, and as a physical asset you are not exposed to the risks associated with currency and equities.

Why UK Gold Coins?

The reason UK gold coins such as the gold Britannia and the gold Sovereign are valuable today well after they were in regular circulation is due to the way the value of physical gold is used to protect wealth against uncertainty, and the fact that UK gold coins are viewed as a currency, or legal tender.


When you make gains on investing in UK gold coins, you won’t have to pay any tax – a very attractive feature for an investment.


As well as this, gold coins are divisible, meaning that they are easier to liquidate to closer denominations. This fact makes gold coins a more flexible form of investment than, for example, gold bars.


With lower costs demand is also higher for smaller coins, which can often be reflected in buy back prices.

Types of Gold Coin

Hassle Free Consultation

Any investment is a major decision. You want to be assured that you’re investing in gold coins to your fullest advantage, whether you’ve invested in gold before, or looking to do the first time.


As a trusted name backed by leading industry experts, we are able to work with you in identifying your needs, as well as the budget that you wish to allocate, if you decide to commit to purchasing gold coins.


Who Buys Gold?

While we work with many of the worlds professionals, (investment bankers, lawyers, accountant, doctors), we also attract clients from all walks of life, regardless of their level of financial proficiency.

Why Buy Gold Coins Now?

Recent years have proven that, as much as we have all worked to put the global economic crisis behind us and stabilise international relations, developments can transpire that unravel our expectations without warning.


When we have worked long and hard to accrue capital, it can be troubling to witness currencies fall in value, markets take unprecedented downward turns, or political events ripple out into international dealings.


A Prudent Investment

As such UK gold coins are allow you to protect your wealth by giving you a hedge against uncertainty and volatility.


By protecting yourself with physical, tangible UK gold coins you are able to grow your wealth in an entirely tax free manner, with the added flexibility to sell whenever you need to.

Gold Sovereign Investment

Gold sovereigns aren’t just aesthetically pleasing additions to a collection. They can also represent a lucrative investment opportunity and way to safeguard the future of your assets, regardless of stock market fluctuations or financial uncertainty.

Why Gold Sovereigns?

Gold sovereigns come in smaller denominations than other coins, meaning that smaller amounts can be purchased, which increases their demand. And, like other UK gold coins, they are tax free.


As a result, gold sovereigns are an attractive proposition for the sensible investor and one that we at The Pure Gold Company believe represent an ideal way to safeguard your assets for the future.


Sovereigns vs Bars

When it comes to choosing between investing in gold sovereigns and investing in gold bars, there really is no right or wrong answer. Whether you decide to invest in gold sovereigns or gold bars will ultimately depend on your unique circumstances and the type of investment you’re looking for.

As such, every prospective investor should think carefully and look at the situation from all of the angles – which is where our team of experienced and dedicated professionals can provide invaluable insight and assistance.

Types of Gold Sovereigns

The gold sovereign is an iconic British coin, that before 1932 was fully circulated within the Gold Standard currency of the time. It is now used as a bullion coin, meaning it is used as a store of value rather than in day-to-day commerce.


Sovereign Portraits

Different types of sovereign bear various portraits of different British monarchs:


  • King Edward VII (1901-1910, mintages 1902-1910)


  • George V (1910-1936, mintages 1911-1928, ‘small head’ mintages 1929-1932)


  • Elizabeth II(1952-, mintages 1953-1968)


  • Queen Victoria(1837-1901)


Victoria sovereigns are also available with Young (1838-1870), Jubilee (1887-1893) and Veiled (1893-1901) depictions of the queen.

The Advantages of Gold Sovereign Investment


Gold Britannia coins are official UK legal tender, and depict Queen Elizabeth II along with the goddess figure Britannia. They are exempt from the capital gains tax, and can be used for investment purposes in much the same way as all forms of gold bullion.

Why Invest in Gold Britannias?

Gold Britannias are also classed as legal tender, thereby making tax free just like gold sovereigns. This makes them a very attractive and in-demand investment opportunity.


  • Gold Britannias are divisible, which means they can be easily split up when selling.


  • All gold coins sold by The Pure Gold Company are provided with a certificate of authenticity which assures potential buyers that they are genuine.


  • Demand is higher for smaller gold coins as costs are lower, and this is reflected in buy-back prices.


  • UK gold coins like the Britannia are also free from Capital Gains Tax.

Gold Britannia Facts

The recent 2015 Gold Britannia coins have a millesimal fineness of .9999 (24 karat gold). Older coins are fractionally less pure, around 91.7% gold with a copper core (in pre 1989 coins) or a silver core (in post 1990 coins). Gold Britannias are legal tender, with a face value of £100, and contain one troy ounce of gold. Although they are legal tender with set face values, most dealers will sell and purchase gold Britannias for much higher sums.


Britannias are also issued in fractional sizes:


  • 1/2 ounce coins with a face value of £50


  • 1/4 ounce coins, face value £25


  • 1/10 ounce coins with a face value of £10


  • 5 ounce coins, with a face value of £500 (introduced 2013)


  • 1/20 ounce coins with a face value of £5


It should be noted when purchasing gold Britannias that the true value of these coins are much greater than their face value.

Silver Britannias

Silver Britannias were introduced in 1997 and contained 95.8% silver. In 2013 new Britannias were minted that contained 99.9% silver, making them superior for investment. Since that mintage, Britannias have been minted according to demand, meaning that a large supply is present in the market.


Some 2014 Silver Britannias struck with the incorrect obverse (known as “mule Britannias”) are collectors’ items, fetching high premiums on online auction sites.


One-ounce Silver Britannia coins are also legal tender and have a face value of £2, although they are generally worth much more than that as an investment.

Invest in Gold Britannias

Gold Britannias are valued as an investment for their tax free status and easy liquidity. This makes them useful for investment, especially later Britannias that are made of higher purity gold.


They can also be bought for lower prices than gold bars and are excellent as a first-time gold investment and those seeking low premiums on a small investment. When investing in physical gold coins, Britannias are often the choice made by both new and experienced investors.

What Happens Next?

Following the completion of a purchase order, which exactly quantifies your investment and the amount of gold coins purchased, you receive a certificate of authenticity, which further reinforces that the metals in which we deal are of investment grade (over 22 karat).


Once payment is received, we continue to keep the channels of dialogue open with you. It’s your decision whether you want us to deliver your gold coins to you, in order for you to discreetly secure them at your own residence, or instead entrust them to our registered London Bullion Market Association (LMBA) vaults . The latter options affords you full peace of mind, total security, as well as certification of insurance and a unique registration number.

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
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