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  • Gold Prices 2024 – What the experts forecast

    Gold Prices 2024 – What the experts forecast

    Discover why top investment banks predict a bullish year for gold in 2024. Uncover the key drivers: potential rate cuts, geopolitical tensions, and robust central bank demand.

  • Protecting yourself from a digital Armageddon

    Protecting yourself from a digital Armageddon

    Navigate the digital age safely! Discover how physical gold can protect your wealth from cyber threats and secure your future in an uncertain digital world.

  • Why buy gold in 2024

    Why buy gold in 2024

    So, what makes 2024 a good time to buy gold? Persistent inflation, slow economic growth, lower interest rates and continued geopolitical tensions in several key countries are all positive drivers of gold and make 2024 a prudent time to buy.

  • The Gifts of the Wise: Unwrapping the Value of Gold, Frankincense, & Myrrh

    The Gifts of the Wise: Unwrapping the Value of Gold, Frankincense, & Myrrh

    In the heart of the Christmas story lies the symbolic and valuable gifts presented to baby Jesus by the Wise Men: gold, frankincense, and myrrh. Beyond their spiritual significance, these gifts held tangible value in the ancient world. Today you can still gift all three under the Christmas tree, but only one has retained it…

  • Budgeting for a slower recovery

    Budgeting for a slower recovery

    Chancellor Jeremy Hunt’s autumn statement generated a raft of headlines that boasted of tax cuts and business support. A 2% drop in national insurance rates is supposed to put more money into people’s pockets, and businesses can continue to expense their investments indefinitely. So, come January when the changes take effect, should we all feel…

  • Is a Wealth tax likely in your lifetime?

    Is a Wealth tax likely in your lifetime?

    How probable is a future UK government taxing the wealthy amid rising Labor influence? What would be the targeted assets, and how would they determine their value? Additionally, how does physical gold factor into this scenario?

  • Gold Tokenization: The Road to Profit or Disaster?

    Gold Tokenization: The Road to Profit or Disaster?

    The technology that underpins crypto is coming to a gold bar near you. It’s designed to make it easier to trade physical gold digitally, but it could impact the privacy and counterparty risk benefits of owning physical gold?

  • What War Can Do To Wealth (And Investments) 

    What War Can Do To Wealth (And Investments) 

    War has far-reaching effects on wealth and investments. Conflict leads to stock market volatility, higher oil prices, and inflation, which can harm businesses, investments, and property markets. As the risk of contagion from the Middle East war grows, what is the likely impact of this war and how can you safeguard your assets?

  • MARKET COMMENT – NOV 6 – Investors rush to safe-haven gold as war rumbles on

    MARKET COMMENT – NOV 6 – Investors rush to safe-haven gold as war rumbles on

    The war in the Middle East has investors rushing for safe haven assets, pushing up the gold price and spurring demand for the physical metal at The Pure Gold Company. In the first week following the Hamas invasion enquiries surged by 400% as customers sought to protect their assets from the potential wider fallout in…

  • Sovereign wealth – Investing in gold coins

    Sovereign wealth – Investing in gold coins

    In the classic heist caper The Italian Job, Michael Caine’s crew load up their brightly coloured cars with large heavy gold bars while outside the police try to break down the door. Gold bars are the asset of choice for most heist movies because that’s how governments and gangsters efficiently store their wealth. But it’s…

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