Featured in the Press

Yahoo Finance: Spooked investors rush to gold as markets wobble on election call

The Pure Gold Company 19/04/2017 Further coverage on Yahoo Finance of the Pure Gold Company’s boom in investment gold transactions following the surprise announcement of a general election.  Anxious investors are seeking refuge in gold as the stock market wobbles on the back of Theresa May’s snap general election call. As the FTSE 100 fell...Read more >

BT.com: General Election 2017: how will your pensions, investments and finances be affected?

The associated feature The Pure Gold Company 19/04/2017 Following news of the snap general election, Josh Saul talks to BT.com about subsequent 119% increase in customers buying physical gold for investment, looking to safeguard their money against uncertainty. Theresa May’s surprise announcement that she would be calling for a snap election in June 2017 has already triggered a steep...Read more >

IBT: Gold tanks on profit-taking as dollar bounces back from recent lows

The associated feature The Pure Gold Company 20/04/2017 While gold saw heavy falls following a strong rally, Josh Saul tells the International Business Times that demand for investment gold remained strong due to lower prices, with investors buying against future price rises. Gold registered heavy declines on Wednesday (19 April) as its geopolitical risk-driven rally was brought to a...Read more >

Portfolio Adviser: Gold sales soar in reaction to snap election

The associated feature The Pure Gold Company 19/04/2017 The Pure Gold Company quoted in the investment magazine Portfolio Adviser on the 119% increase in orders for investment-grade physical gold following the announcement of the 2017 snap general election. Physical gold sales soared on Tuesday after prime minister Theresa May called a snap general election, according to The Pure Gold...Read more >

Business Insider UK: Theresa May’s call for snap election causes 119% more customers investing in gold with The Pure Gold Company

The associated feature The Pure Gold Company 19/04/2017 Theresa May’s surprise announcement of a June election caused a spike in customers investing in gold with The Pure Gold Company. In Business Insider UK Josh Saul explains why people are keen to invest given the state of UK and global politics. LONDON — It is almost one year after...Read more >

International Adviser: Gold sales soar following UK snap election decision

The associated feature The Pure Gold Company 19th April 2017 Physical gold sales soared on Tuesday after UK prime minister Theresa May called a snap general election, according to The Pure Gold Company in the International Adviser. The investment platform saw a 119% increase in the number of customers buying physical gold in the aftermath of the shock...Read more >

Yourmoney.com: Retiree Digs Up Gold Buried in his Garden to Help Grandchild onto Housing Ladder

The associated feature The Pure Gold Company 13/04/2017 A worried grandfather, who buried £850,000 worth of gold in his back garden, has dug up a portion to help his grandaughter onto the property ladder, according to Josh Saul on Yourmoney.com By Joanna Faith Ron, a retired engineer, bought the gold from The Pure Gold Company between November 2015 and...Read more >

Pulso: Gold Continues to Rise with Tensions in Syria and North Korea (Spanish)

The associated feature The Pure Gold Company 13/04/2017 Joshua Saul quoted in Pulso, a Chilean business newspaper, on the current international tensions and their effects on the gold price. This article is in Spanish. La onza de oro al contado está en su nivel más alto desde finales de 2016 por las tensiones geopolíticas, que lo situaron hoy...Read more >

IBTimes Commodities: Gold races past $1,270 as global geopolitical tension escalates.

The associated feature The Pure Gold Company 12/04/2017 The escalating war of words between Russian and the West, plus North Korea and Brexit, sends gold up by nearly $20. Josh Saul is interviewed in the International Business Times on the results of the US intervention in Syria. Precious metals saw another session of unprecedented volatility on Tuesday (11...Read more >

Central Banks are Buying Gold: Should You Follow Suit?

The associated feature Central Banks Are Buying Gold: Should You Follow Suit? Over the last six years, a surprising economic shift has been quietly taking place in the gold markets. All over the world large central banks have been either buying up stocks of physical gold bullion or postponing sales of the metal, aiming to raise their gold...Read more >

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

Get started

Fields marked with an * are required

Get Started

We will e-mail you a guide to explain: 1) How to get started 2) The Market 3) Delivery & Storage 4) Our Buy Back Guarantee. If you have any questions or would like to make a purchase please call us on 0207 060 6902 or email info@thepuregoldcompany.co.uk

Why us

Reputable & fully accredited
Buy-back guarantee
Fully certified medals
Free delivery or storage
Investment focused
No hidden charges
5* independent review Read more >

Investment Calculator

1. Investor information

2. Investment details

Download investor guide

We will e-mail you an investor guide to explain:1) The Market
2) How to Invest
3) Delivery & Storage
4) Our Buy Back Guarantee

If you have any questions or would like to make a purchase please call us on 0207 060 6902


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
  • british_numismatic_reverse_alpha1-e1401211458347
Gold/Silver Graph