Category: Press

Central Banks are Buying Gold: Should You Follow Suit?

The associated feature Central Banks Are Buying Gold: Should You Follow Suit? Over the last six years, a surprising economic shift has been quietly taking place in the gold markets. All over the world large central banks have been either buying up stocks of physical gold bullion or postponing sales of the metal, aiming to raise their gold...Read more >

IBTimes Commodities: Gold rallies past $1,230 as safe-haven seekers continue to support uptick

The associated feature The Pure Gold Company 6/2/17 Trump White House, Brexit jitters and European election fears continue prop up gold demand. Josh Saul of the Pure Gold Company comments in the International Business Times on the uptick in US business as Trump uncertainty grows. Gold futures rallied above $1,230 an ounce on Monday (6 February) as safe-haven...Read more >

International Business Times: Gold surges on Trump shenanigans and Brexit uncertainty

The associated feature The Pure Gold Company 16/01/2017 Joshua Saul, chief executive officer of the Pure Gold Company, quoted by Gaurav Sharma in the International Business Times on his clients’ fears of financial uncertainty thanks to the Trump administration. Gold breached the psychological $1,200 an ounce barrier on 16 January, as fears over the incoming Donald Trump administration being...Read more >

IBTimes Commodities: Oil futures head sideways on Russian production freeze offer

The associated feature The Pure Gold Company 25/11/16 The Pure Gold Company quoted in the International Business Times on the recent increase in the gold price thanks to investors hedging their positions with gold. By Gaurav Sharma Oil futures headed sideways on Thursday (24 November), after Russia merely offered to freeze its oil production at current levels, despite pressure...Read more >

Reuters: Trump victory spurs physical gold buying in Europe

The associated feature The Pure Gold Company 9/11/2016 The Pure Gold Company reporting a 42% spike in sales via the Reuters news service in the wake of the Trump election victory. Many purchasers are scrambling to find safe havens for their investments in anticipation of economic crises to come, and gold has become a popular investment. By Marcy...Read more >

The Telegraph: Donald Trump’s US election victory sparks surge in bullion and gold coin purchasing

The associated feature The Pure Gold Company 9/11/2016 The Pure Gold Company quoted by James Connington of the Telegraph on price rises and days of heavy trading immediately following the results of the US election. By James Connington Sales of gold bullion and coins soared as investors dashed for safety in the wake of Donald Trump’s election victory, dealers...Read more >

The Wall Street Journal: Gold Climbs on Weak Chinese Trade Data

The associated feature The Pure Gold Company 16/11/2016 The Wall Street Journal reports that a split among US Federal Reserve officials on interest-rate increase helps support the precious metal markets. The Pure Gold Company reports a 24% increase in sales over the week. Gold prices climbed on Thursday, helped by uncertain prospects for a December U.S. rate rise...Read more >

The Daily Mail: What will President Trump mean for your finances?

The associated feature The Pure Gold Company 12/11/2016 The Pure Gold Company quoted in the Daily Mail comparing the shocks caused by the Brexit vote and the surprise result of the US election, and suggesting ways for investors to secure their money in the turbulent aftermath. By Jeff Prestridge   From investing to property, we look at what...Read more >

Reuters: Trump Victory Spurs Physical Gold Buying In Europe

The associated feature The Pure Gold Company 10/11/2016 Donald Trump’s surprise victory in the US presidential election has spurred already high gold sales in the European markets. Josh Saul of The Pure Gold Company is quoted by Reuters discussing the reasons behind the increase in sales. Spot gold prices surged nearly 5 percent with Donald Trump’s surprise U.S....Read more >
Gold bars are seen at the Austrian Gold and Silver Separating Plant 'Oegussa' in Vienna

This is ‘It’s gone nuts, absolutely bonkers’: UK gold traders report rocketing demand as investors seek safe haven after Trump victory

The associated feature   The Pure Gold Company 9/11/2016 The Pure Gold Company’s Josh Saul is quoted on following the Trump victory, describing the huge surge in business as the markets spasm. By Jane Denton Price of gold rises to around £1,050 an ounce as Trump is elected Birmingham-based gold firm rakes in millions in early trading ...Read more >

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

Get started

Fields marked with an * are required

Why us

Reputable & fully accredited
Buy-back guarantee
Fully certified medals
Free delivery or storage
Investment focused
No hidden charges
5* independent review Read more >


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
  • british_numismatic_reverse_alpha1-e1401211458347
Gold/Silver Graph