Featured in the Press

Mail Online: The Corbyn exodus: How fears of a Labour government have ALREADY got investors pulling their money out of Britain

The associated feature The Pure Gold Company 26/12/2018 By Alex Brummer At the peak of the financial crisis a decade ago, I found myself bombarded by friends with questions as to what they should do with their cash to keep it safe. Once again, many of the same concerns are haunting people of means. A high degree of uncertainty...Read more >
Newspaper cutting - Special Report Alex Brummer

Entrepreneur and Investor: Huge Surge for Gold as Pound Weakens due to Brexit Crisis

The associated feature The Pure Gold Company 11/12/2018 The Pure Gold Company saw a 723% increase in people purchasing physical gold bars and coins on Monday compared to the daily average for 2018, citing concerns of a market crash after Theresa May’s decision to abort the vote for her Brexit deal on Tuesday. The news sent UK-exposed stocks...Read more >
Gold Bars on Black Background

Forbes: 2 Dirt-Cheap Dividend Stocks That You Need To Buy As Brexit Bites

The associated feature The Pure Gold Company 07/12/2018 By Royston Wild We’re a year and a half down the line from that hazy day in summer 2016 when the British electorate, by a margin of 52% to 48%, elected to leave the European Union. In that time there’s been plenty of talk as to how to enact the withdrawal...Read more >
London View with Union Jack and European Flags

Capital.com: Brexit debacle sees stocks lower, but the pound strengthens

The associated feature The Pure Gold Company 05/12/2018 By Dan Atkinson London stocks were lower today as Brexit threatened to spark a full-blown constitutional crisis, however sterling was higher against other major currencies. The blue-chip FTSE 100 index lost 1.22% to 6,937.11, while the FTSE 250, which is more focused on the domestic economy than the international FTSE 100, dropped...Read more >
Big Ben with Union Jack

Business and Finance: Irish firm opens gold vault near Dublin amid Brexit concerns

The associated feature The Pure Gold Company 05/12/2018 Gold brokerage GoldCore has opened an institutional-grade vault near Dublin as clients are expected to move their holdings from London to other jurisdictions as Brexit concerns mount. As Goldcore announce the opening of a vault near Dublin, gold demand surged in the UK by almost 400% compared to the daily...Read more >
Safe Close Up

BBC Radio

The associated feature The Pure Gold Company 19/12/18 The Pure Gold Company’s Joshua Saul discusses the increase in demand for purchasing gold bars and coins in recent months with BBC Radio Scotland.Read more >
Live Newsroom

Portfolio Adviser: Brexit chaos sparks interest in physical gold

The associated feature The Pure Gold Company 16/11/2018 By Sebastian Cheek Investors piling in at a rate not seen since EU referendum in 2016 Individual investors have been purchasing physical gold at a rate not seen since the EU referendum in 2016, driven by escalating turmoil around a Brexit deal, according to a retail gold investment company. The...Read more >
Fine Gold

The Motley Fool: A FTSE 100 dividend stock that, like gold, I think should thrive as equity markets plunge

The associated feature The Pure Gold Company 25/10/2018 By Royston Wild In periods of extreme market volatility such as these, it’s good to have a portion of your investment portfolio dedicated to safe-haven assets. Both the dollar and precious metals, for example, have spiked in recent sessions as the sell-off in global stock markets has revved up again. Let’s...Read more >
Close up of gold bullion

Your Money: Four reasons to buy gold during times of uncertainty

The associated feature The Pure Gold Company 24/10/2018 By Joshua Saul With just months until Britain leaves the EU, and talks of another recession gathering pace, professional investors and governments have been adding gold to their portfolios. Increasingly the man-on-the-street retail investor is following suit. But why is gold the go-to asset during times of uncertainty? It helps...Read more >
Gold and investment chart

Fintech Finance: Gold Sales Jump 68% after Stark Warning from Bank of England

The associated feature The Pure Gold Company Sales of physical gold surged 68% this week at investment firm The Pure Gold Company after the Bank of England warned there is greater systemic risk from the credit market than in 2008. Josh Saul, CEO of The Pure Gold Company said: “Concerns about the stability of the banking and financial system have already...Read more >
Chart with Increase

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

Get started

Fields marked with an * are required

Get Started

We will e-mail you a guide to explain: 1) How to get started 2) The Market 3) Delivery & Storage 4) Our Buy Back Guarantee. If you have any questions or would like to make a purchase please call us on 0207 060 6902 or email info@thepuregoldcompany.co.uk

Why us

Reputable & fully accredited
Buy-back guarantee
Fully certified medals
Free delivery or storage
Investment focused
No hidden charges
5* independent review Read more >

Investment Calculator

1. Investor information

2. Investment details

Download investor guide

We will e-mail you an investor guide to explain:1) The Market
2) How to Invest
3) Delivery & Storage
4) Our Buy Back Guarantee

If you have any questions or would like to make a purchase please call us on 0207 060 6902


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
  • british_numismatic_reverse_alpha1-e1401211458347
Gold/Silver Graph