Gold Vs Other Asset Classes

Physical gold is an excellent investment for investors looking to safeguard their wealth. So how do other investments stack up? In these pages we look at the pros and cons of each investment option in detail, to help you with making the right investment choices for your needs.

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We will e-mail you an investor guide to explain: 1) The Market 2) How to Invest 3) Delivery & Storage 4) Our Buy Back Guarantee If you have any questions or would like to make a purchase please call us on 0207 060 6902 or email info@thepuregoldcompany.co.uk


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Gold vs Other Assets, 2006 – 2016

The Pure Gold Company has gathered the numbers and they are clear: gold outperformed all other asset classes in the last decade, despite being known primarily as a “safe haven” investment.

Gold Vs Equities

Equities – shares that represent an ownership interest in a company – are often seen as the default investment. However, global uncertainty is making investing in equities and the stock market less attractive than it once was, especially when safer investments are available.

Gold vs Property

Property and gold are often both considered “safe” investments, that for the most part do not follow the fluctuations of high-risk alternatives such as the stock market. So which one is best for safeguarding wealth in an uncertain world?

Gold vs Banks

If you want to keep your money safe, why not just store it in a bank? Why invest in physical gold? The Pure Gold Company explains why using physical gold to protect your wealth is the safer option.

Gold vs Bitcoin

Bitcoins and other electronic currencies present a new form of investment that’s turning heads across the financial world. While Bitcoins have gained impressive traction in recent years, can this new and unproven market match up to gold?

Gold vs Currency

Currency and gold represent two very different attitudes to investment. High-risk, high-profit trading versus cautious but reliable storage of wealth and consistent value. Both have their advantages and disadvantages, but which is the more prudent investment?

Gold Vs Banks and Cash

Many clients purchasing physical gold from us use wealth originating from their bank accounts. Low paying interest rates that can’t keep up with inflation coupled with escalating counter-party bank risk presents the much asked question: should I purchase gold or leave my cash in the bank?

Gold Vs Shares

Gold and shares are both attractive options for long-term investment. However, they offer very different things. While the rewards from shares can be big, they come with big risks. Gold is about long-term security and protection against uncertainty.

Gold vs The Stock Market

Equities – shares that represent an ownership interest in a company – are often seen as the default investment. However, global uncertainty is making investing in equities and the stock market less attractive than it once was, especially when safer investments are available.

Gold vs ISA's

Investing through an Individual Savings Accounts is a tax efficient way of growing or preserving your wealth. ISAs are easy to open and manage, but how do they compare to physical gold?

Download investor guide

We will e-mail you an investor guide to explain: 1) The Market 2) How to Invest 3) Delivery & Storage 4) Our Buy Back Guarantee If you have any questions or would like to make a purchase please call us on 0207 060 6902 or email info@thepuregoldcompany.co.uk


Investment Calculator

1. Investor information

2. Investment details




Testimonials
Accreditations
  • CHARLES CAMPLING - POLICE OFFICER - SURREY POLICE SERVICE

    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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Reviews
Gold/Silver Graph