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The Pure Gold Company

“Gold is the most proven and long standing asset class. Gold is the asset upon which other assets are secured – for example, fiat currency. The golden rule is, the man with the gold – rules.”

Rob Moore- Disruptors Podcast

Physical Gold & Silver

We help you make the right buying choices, with competitive rates, a buyback guarantee and a first class service.

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  • How to invest in gold & silver
  • Timing and pricing
  • Understand the most tax efficient options for you*

Britannia Gold Coins
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Ensuring the right bullion to suit your tax situation.

  • Expert guidance on-tap
  • Fully certified bullion
  • Always competitively priced
As Featured in

  • A tax-efficient way to invest in precious metals*
  • We offer a buy back guarantee
  • Gold & silver don’t follow the markets
  • Insured delivery and storage options
  • A private, physical asset away from the banks
  • 2015 – 2025: Gold’s value increased 281%**
  • 2015-2025 Silver’s value increased 239%**

* Depending on your tax status and the type of gold or silver being purchased and where you take delivery or arrange storage. We provide full guidance.

** The value of gold or silver like any investment is variable and can go down as well as up. Past performance does not necessarily indicate future performance. Percentage change calculated 01/10/2015 to 01/10/2025

We know the provenance of all the bullion we sell. So we are confident in buying it back.

You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.