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The Pure Gold Company
 

We do more than sell physical gold and silver. The Pure Gold Company exists to give our clients the peace of mind that their wealth is safely protected. Discover our uniquely consultative approach for yourself.


Awarded the eKomi Gold Seal of Approval
98.9% positive reviews*
*Rating from February 2024

5 Star Reviews

When you speak to us, the first thing we want to understand is your motivation for investing in precious metal.

Every one of our clients benefits from a tailored, one-to-one service aimed at maximising the benefits of your investment. From tax-free investment guidance to our liquidity-enhancing Buy Back Guarantee. We can even help with pension options.

To maintain our competitive pricing and expert support, we exclusively work with clients who are considering an investment of five thousand pounds or more.

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Four simple steps to buying physical gold and silver

Have all your questions answered


by your personal advisor on a no-obligation telephone call.

Complete a simple purchase order


when you are ready, and decide if and where you would like your metals stored.

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Invest in your bespoke portfolio


by bank transfer, locking in your purchase price.

Gold Storage and Delivery

Safe storage or insured delivery


Choose to have your investment safely stored in a Secure Vault facility or arrange an Insured Delivery to your home.

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Why choose
the Pure Gold Company?


  • Reputable & fully accredited
  • Buy-back guarantee
  • Fully certified metal
  • Free delivery or storage
  • Customer focussed
  • No hidden charges
  • 5 star independent reviews

We’re available to discuss any questions you may have by telephone or a visit to our London offices at 1 Royal Exchange.

Why choose
the Pure Gold Company?

  • Reputable & fully accredited
  • Buy-back guarantee
  • Fully certified metal
  • Free delivery or storage
  • Customer focussed
  • No hidden charges
  • 5 star independent reviews

We’re available to discuss any questions you may have by telephone or a visit to our London offices at 1 Royal Exchange.

FRIENDLY, PROFESSIONAL AND TRUSTWORTHY

They were very consultative in their style with me. To my surprise and delight, there was no Capital Gains Tax. They took it out of my hands, put it all together, arranged all the storage, all the documentation – it was really easy to do!
Andrew Morris – Ex Ceo Of Earls Court Olympia
THEY HONOURED THEIR BUYBACK GUARANTEE!

Having sold my gold after purchasing from them 3 years ago, The Pure Gold Company honoured their buyback guarantee. I checked all prices when buying and selling – they were by far the most competitive! I would continue to recommend.
Steve Riddell – Electrician
PRICING – VERY REASONABLE

I was never pushed. Their pricing was very reasonable. I am so glad I did what I did.
Jimmy Nicou – Property Developer
I WAS TOTALLY SATISIFIED

They managed to address all concerns and I was totally satisfied. 5 stars!
Laura Delow – Financial Advisor
GREAT FOR LESS EXPERIENCED INVESTORS

I took my first tentative steps into the gold market with the help of TPGC due to their reputation in dealing with less experienced investor such as myself. Their reputation is well deserved. I was kept informed and everything was explained well.
Charles Campling – Police Officer – Surrey Police Service
KNOWLEDEGABLE, TRANSPARENT AND SIMPLE. QUICK DELIVERY

Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgeable, transparent and kept it all very simple. My gold arrived the next day…I wouldn’t hesitate in recommending them…
Oliver Shipton – Partner At Lee & Thompson Llpe
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    Gold investment firm The Pure Gold Company saw a 93% increase in the sale of physical gold bar and coin purchases in 2023… Read more: Gold demand doubles in 2023 amid inflation and war
  • Why buy gold in 2024
    So, what makes 2024 a good time to buy gold? Persistent inflation, slow economic growth, lower interest rates and continued geopolitical tensions in several key countries are all positive drivers of gold and make 2024 a prudent time to buy.
  • The Gifts of the Wise: Unwrapping the Value of Gold, Frankincense, & Myrrh
    In the heart of the Christmas story lies the symbolic and valuable gifts presented to baby Jesus by the Wise Men: gold, frankincense, and myrrh. Beyond their spiritual significance, these gifts held tangible value in the ancient world. Today you can still gift all three under the Christmas tree, but only one has retained it valuable status. Armed with £10,000, how much gold, frankincense or myrrh could you buy today and how would you fit it under the tree?
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