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The Pure Gold Company
 

Buying gold is a popular choice among investors who are looking to protect and grow their wealth in the long-term.


The Pure Gold Company was awarded the eKomi Gold Seal of Approval
98.15% positive reviews*
*Rating from February 2023

Are you looking to buy gold for investment purposes? Investing in gold and precious metals, including silver, can be a good way to diversify your assets and ensure a level of protection against market volatility.

Gold has served as an investment asset for centuries and its intrinsic value and rarity are the foundation of its long-term growth. Gold often acts as a hedge against economic and political risks, rising in times of volatility in contrast to assets like shares that often fall amid economic pressure.

What to buy?


At the Pure Gold Company, we provide our customers with a wide range of gold bars and coins at competitive prices. We are a trusted dealer and an accredited members of the London Bullion Market Association. You have the choice to either receive physical delivery of your purchase through our insured delivery service or utilize our insured segregated storage facility for your physical gold purchase.


Buy gold coins

Gold Coins are a popular choice among investors, as they can be easily stored, are in high demand so can be easily liquidated, and depending on the coin, may enjoy tax advantages. . Gold bullion coins come in various sizes and denominations, ranging from 1/10th of an ounce to one full ounce. Coins offer greater flexibility in buying and selling investments due to their higher divisibility compared to gold bars.

The Pure Gold company provides a wide selection of gold coins from the Royal Mint, which are subject to tax advantages depending on individual circumstances, as well as from different countries such as the American Eagles, Canadian Maple Leafs, South African Krugerrands, Chinese Pandas, and Australian Kangaroos.


Buy Gold bullion bars

Gold bars are another popular choice of gold investment, and they tend to be more cost-effective than coins. Gold bars come in several sizes ranging from 1 gram to 400 ounces. They typically have  a lower premium than coins, but much lower than that of jewellery. Popular gold bars from reputable approved refiners include The Royal Mint, Credit Suisse, Pamp Suisse, and Perth Mints.


Pension gold

Pension gold is for individuals who  are looking to diversify their pension portfolio by investing in physical gold. Pension Gold allows investors to easily purchase gold as part of their pension plan and enjoy the same tax advantages of other pension investments.


SIPP Pensions

In 2006 the UK government made it possible for UK investors to diversify and protect their nest egg by purchasing physical gold bars within their pension or Self-Invested Personal Pension (SIPP). Pension tax relief allows owners of gold pensions and SIPPs to claim up to 45% income tax relief. 

Speak to our experts


As leaders in our field, we are ideally placed to explain how you can purchase gold within a pension and make this simple but effective structure work for you.

For more information on purchasing gold for a SIPP or pension, see our Guide To Investing in gold pensions.

FRIENDLY, PROFESSIONAL AND TRUSTWORTHY

They were very consultative in their style with me. To my surprise and delight, there was no Capital Gains Tax. They took it out of my hands, put it all together, arranged all the storage, all the documentation – it was really easy to do!
Andrew Morris – Ex Ceo Of Earls Court Olympia
THEY HONOURED THEIR BUYBACK GUARANTEE!

Having sold my gold after purchasing from them 3 years ago, The Pure Gold Company honoured their buyback guarantee. I checked all prices when buying and selling – they were by far the most competitive! I would continue to recommend.
Steve Riddell – Electrician
PRICING – VERY REASONABLE

I was never pushed. Their pricing was very reasonable. I am so glad I did what I did.
Jimmy Nicou – Property Developer
I WAS TOTALLY SATISIFIED

They managed to address all concerns and I was totally satisfied. 5 stars!
Laura Delow – Financial Advisor
GREAT FOR LESS EXPERIENCED INVESTORS

I took my first tentative steps into the gold market with the help of TPGC due to their reputation in dealing with less experienced investor such as myself. Their reputation is well deserved. I was kept informed and everything was explained well.
Charles Campling – Police Officer – Surrey Police Service
KNOWLEDGABLE, TRANSPARENT AND SIMPLE. QUICK DELIVERY

Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgeable, transparent and kept it all very simple. My gold arrived the next day…I wouldn’t hesitate in recommending them…
Oliver Shipton – Partner At Lee & Thompson Llpe

Why choose
the Pure Gold Company?


We’re available to discuss any questions you may have by telephone or a visit to our London offices at 1 Royal Exchange.

  • Reputable & fully accredited
  • Buy-back guarantee
  • Fully certified metal
  • Free delivery or storage
  • Customer focussed
  • No hidden charges
  • 5 star independent reviews

Why choose
the Pure Gold Company?

  • Reputable & fully accredited
  • Buy-back guarantee
  • Fully certified metal
  • Free delivery or storage
  • Customer focussed
  • No hidden charges
  • 5 star independent reviews

We’re available to discuss any questions you may have by telephone or a visit to our London offices at 1 Royal Exchange.