The Pure Gold Company offers a uniquely consultative approach to purchasing and selling physical gold and silver, regardless of how much you are looking to invest.
Awarded the eKomi Gold Seal of Approval
98.15% positive reviews*
*Rating from January 2022

We pride ourselves on our simple and tailored strategy, working with beginners and experienced investors alike, to find the precious metal investment that will benefit them most.
Whether you are looking to convert personal savings or part of your pension into physical gold or silver, we can provide a tax-efficient solution.
In addition, our Buy Back Guarantee means your gold and silver investment is as liquid as the cash in your bank account.
Gold Sovereigns
The first gold sovereign was struck in 1489 at the behest of King Henry VII and weighed a hefty 0.5 oz, twice the weight of today’s sovereign coins which date back to 1817. The Sovereign comes in a variety of sizes, including a quarter, half, full, double and quintuple sovereign. The full sovereign weighs 7.99 grams with a gold content of 7.32 grams, or 0.2354 (troy) ounces, meaning a fineness of 0.9167.
These investment-grade gold coins are legal tender which means they are both VAT and capital gains tax free, depending on individual circumstances.

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm
Britannias
The Britannia coin has been minted since 1987 and depicts Britannia, the national personification of Britain in various guises. A full Britannia contains 1 troy ounce of gold at 0.999 fineness. It is also minted in half, quarter, one-tenth and one-twentieth sizes for smaller denominations, and a five-ounce coin is the largest denomination.
These investment-grade gold coins are legal tender which means they are both VAT and capital gains tax free, depending on individual circumstances.

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm

7,98g (pure gold content 7,3224g)
22.05 mm x 1.52 mm