The Pure Gold Company are the UK’s preferred choice for silver and gold investment.
Whether you’re an experienced investor or a complete beginner, we provide guidance through a consultative approach to help you get the best out of your investment.
Download our free investor guide
Quickly get to grips with the different types of bullion investment, how they have performed, and which you can invest in entirely tax-free.
- How to invest in gold
- Timing and pricing
- Tax free options & rules *
Our investor guide will make you a gold expert in no time!
* Because not all forms of gold are entirely tax free – don’t get caught out!
Did you know?
Physical gold is considered to be a commodity product, not a financial one**.
Despite this, it is commonly traded as a store of wealth by individuals, banks and governments.
Gold’s intrinsic value at any given time is determined by the “spot price”. This can go down as well as up based on demand.
**Physical gold is not regulated by the FCA so the protections offered by the Financial Ombudsman and the Financial Services Compensation Scheme are not applicable.
As seen on Good Morning Britain
When ITV’s live flagship G.M.B. needed a million pounds in physical gold, they naturally turned to us to provide it.
What our clients say about us
Hear from clients as they talk about our service and how we helped them to protect their wealth.
Specialists in tax-efficient physical bullion
Whether investing as an individual, a business or for a pension, our expert brokers can help.
We supply both coins and bars
Ensuring the right bullion to suit your tax situation.
- Expert guidance on-tap
- Fully certified bullion
- Always competitively priced
Non-UK coins for foreign residents
Royal Mint Official Distributor
LBMA accredited suppliers
We are LBMA affiliate members
Silver Britannias
Royal Mint Official Distributor
LBMA accredited suppliers
We are LBMA affiliate members
Start growing your savings now by investing in Silver
- Tax free investment*
- Buy Back Guarantee
- Silver increases in times of uncertainty
- 2013 – 2023: 105.47% increase**
- Private investment (outside banking system)
- Insured delivery and storage options
*Depending on your tax status and the type of gold being purchased. We provide full guidance.
** The value of gold like any investment is variable and can go down as well as up. Past performance does not necessarily indicate future performance.
Buying through us is simple
We want you to make the right choices at a pace you are comfortable with.
1. Discuss your options
Our brokers are happy to guide you and answer any questions you may have.
2. Choose your bullion
When you are ready, confirm your choices and complete a simple purchase order.
3. Make your payment
A secure bank transfer payment locks in your purchase price as confirmed.
4. Receive your bullion
Choose between storage in a secure vault facility or insured delivery to your home.
Peace of mind with our buyback guarantee
We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
Book a free consultation
In a hurry to make an investment decision?
We offer free 15 min, 30 min and 45 min consultations so you can ask as many questions as you like without feeling rushed.
