CALL US
CALL US NOW
(020) 7060-6902
The Pure Gold Company
Pure Gold Coins

Invest in tax-free gold with free guidance

We help you make the right buying choices, with competitive rates, a buyback guarantee and a first class service.

Download Free Investor Guide

Download our free investor guide

Quickly get to grips with the different types of bullion investment, how they have performed, and which you can invest in entirely tax-free.

  • How to invest in gold
  • Timing and pricing
  • Tax free options and rules

Our investor guide will make you a gold expert in no time!

Download Your Guide
Ekomi Gold Seal

Awarded the
eKomi Gold Seal of Approval
99.3% positive reviews*

*Rating from June 2024

£1 million in gold bullion

When ITV’s live flagship G.M.B. needed a million pounds in gold, they naturally turned to us to provide it.

What our clients say about us

Hear from clients as they talk about our service and how we helped them to protect their wealth.

As Featured in

We specialise in tax-free bullion

Whether investing as an individual, a business or for a pension, our expert brokers can help.

We supply both coins and bars

Ensuring the right bullion to suit your tax situation.

Download Free Investor Guide
  • Expert guidance on-tap
  • Fully certified bullion
  • Always competitively priced
Download Free Investor Guide
Gold Coins up to 1oz
Britannia and Sovereign options
Non-UK coins for foreign residents
Royal Mint Official Distributor
Gold Bars up to 1Kg
Available from 5g to 1Kg
LBMA accredited suppliers
We are LBMA affiliate members
Silver Coins up to 10oz
Bullion coins including
Silver Britannias
Royal Mint Official Distributor
Silver Bars up to 100oz
Available from 250g to 100oz
LBMA accredited suppliers
We are LBMA affiliate members

Buying through us is simple

We want you to make the right choices at a pace you are comfortable with.

1. Discuss your options

Our brokers are happy to guide you and answer any questions you may have.

2. Choose your bullion

When you are ready, confirm your choices and complete a simple purchase order.

3. Make your payment

A secure bank transfer payment locks in your purchase price as confirmed.

4. Receive your bullion

Choose between storage in a secure vault facility or insured delivery to your home.

Call Our Team

Our buyback guarantee to you

We buy back

We know the provenance of all the bullion we sell. So we are confident in buying it back.

At a fair price

You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

Without delay

If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.

Download Free Investor Guide
FRIENDLY, PROFESSIONAL AND TRUSTWORTHY

They were very consultative in their style with me. To my surprise and delight, there was no Capital Gains Tax. They took it out of my hands, put it all together, arranged all the storage, all the documentation – it was really easy to do!
Andrew Morris – Ex Ceo Of Earls Court Olympia
THEY HONOURED THEIR BUYBACK GUARANTEE!

Having sold my gold after purchasing from them 3 years ago, The Pure Gold Company honoured their buyback guarantee. I checked all prices when buying and selling – they were by far the most competitive! I would continue to recommend.
Steve Riddell – Electrician
PRICING – VERY REASONABLE

I was never pushed. Their pricing was very reasonable. I am so glad I did what I did.
Jimmy Nicou – Property Developer
I WAS TOTALLY SATISIFIED

They managed to address all concerns and I was totally satisfied. 5 stars!
Laura Delow – Financial Advisor
GREAT FOR LESS EXPERIENCED INVESTORS

I took my first tentative steps into the gold market with the help of TPGC due to their reputation in dealing with less experienced investor such as myself. Their reputation is well deserved. I was kept informed and everything was explained well.
Charles Campling – Police Officer – Surrey Police Service
KNOWLEDGABLE, TRANSPARENT AND SIMPLE. QUICK DELIVERY

Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgeable, transparent and kept it all very simple. My gold arrived the next day…I wouldn’t hesitate in recommending them…
Oliver Shipton – Partner At Lee & Thompson Llpe

Start protecting your wealth today by investing in gold

Download Free Investor Guide
  • A completely Tax-Free investment
  • We offer a buy back guarantee
  • Gold doesn’t follow the markets
  • Insured delivery and storage options
  • A private, physical asset away from the banks
  • 2014 – 2024: Gold’s value increased 117.4%
  • The best performing asset of the past 20 years

Book a free consultation

In a hurry to make an investment decision?

We offer free 15 min, 30 min and 45 min consultations so you can ask as many questions as you like without feeling rushed.

Choose a Time Slot