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The Pure Gold Company
Pure Gold Coins

Invest in tax-free gold with free guidance

We help you make the right buying choices, with competitive rates, a buyback guarantee and a first class service.

  • How to invest in gold
  • Timing and pricing
  • Tax free options and rules

Ekomi Gold Seal

Awarded the
eKomi Gold Seal of Approval
98.5% positive reviews*

*Rating from Aug 2024


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Ensuring the right bullion to suit your tax situation.

  • Expert guidance on-tap
  • Fully certified bullion
  • Always competitively priced
As Featured in

  • A completely Tax-Free investment*
  • We offer a buy back guarantee
  • Gold doesn’t follow the markets
  • Insured delivery and storage options
  • A private, physical asset away from the banks
  • 2014 – 2024: Gold’s value increased 117.4%**
  • The best performing asset of the past 20 years**

*Depending on your tax status and the type of gold being purchased. We provide full guidance.
** The value of gold like any investment is variable and can go down as well as up. Past performance does not necessarily indicate future performance.

We know the provenance of all the bullion we sell. So we are confident in buying it back.

You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.