CALL US
CALL US NOW
(020) 7060-6902
The Pure Gold Company
Pure Gold Coins

Looking to Safeguard your Wealth with Gold?

We help you make the right buying choices, with competitive rates, a buyback guarantee and a first class service.

Download Investor Guide
Trustpilot

Download our free investor guide

Quickly get to grips with the different types of bullion investment, how they have performed, and which you can invest in entirely tax-free.

  • How to invest in gold
  • Timing and pricing
  • Tax free options & rules *

Our investor guide will make you a gold expert in no time!

Download Your Guide

* Because not all forms of gold are entirely tax free – don’t get caught out!

Did you know?

Physical gold is considered to be a commodity product, not a financial one**.

Despite this, it is commonly traded as a store of wealth by individuals, banks and governments.

Gold’s intrinsic value at any given time is determined by the “spot price”. This can go down as well as up based on demand.

Britannia Gold Coins

**Physical gold is not regulated by the FCA so the protections offered by the Financial Ombudsman and the Financial Services Compensation Scheme are not applicable.

Gold Price Performance (3 year view)

Over the past 3 years, the gold price has risen by , from to per ounce.

The market rate for gold / silver can go down as well as up, and past performance does not necessarily indicate future performance.

GOLD
SILVER
 
£
$
€
Start Period:
0
End Period:
0
Change (£):
£
Percentage:
%

GOLD PRICE IN GBP £/oz

Specialists in tax-efficient physical bullion

Whether investing as an individual, a business or for a pension, our expert brokers can help.

We supply both coins and bars

Ensuring the right bullion to suit your tax situation.

Download Free Investor Guide
  • Expert guidance on-tap
  • Fully certified bullion
  • Always competitively priced
Download Free Investor Guide
Gold Coins up to 1oz
Britannia and Sovereign options
Non-UK coins for foreign residents
Royal Mint Official Distributor
Learn More
Gold Bars up to 1kg
Available from 5g to 1kg
LBMA-accredited suppliers
We are LBMA affiliate members
Learn More
Silver Coins up to 10oz
Bullion coins including
Silver Britannias
Royal Mint Official Distributor
Learn More
Silver Bars up to 100oz
Available from 250g to 100oz
LBMA-accredited suppliers
We are LBMA affiliate members
Learn More
As Featured in

As seen on Good Morning Britain

When ITV’s live flagship GMB needed a million pounds in physical gold, they naturally turned to us to provide it.

What our clients say about us

Hear from clients as they talk about our service and how we helped them to protect their wealth.

Play customer stories video

Trustpilot

Start exploring how gold could help protect your wealth

Download Free Investor Guide
  • A potentially tax-free investment*
  • We offer a buy back guarantee
  • Gold doesn’t follow the markets
  • Insured delivery and storage options
  • A private, physical asset away from the banks
  • 2014 – 2024: Gold’s value increased 117.4%**
  • One of the best performing assets over the past 20 years**

*Depending on your tax status and the type of gold being purchased. We provide full guidance.
** The value of gold like any investment is variable and can go down as well as up. Past performance does not necessarily indicate future performance.

Buying through us is simple

We want you to make the right choices at a pace you are comfortable with.

1. Discuss your options

Our brokers are happy to guide you and answer any questions you may have.

2. Choose your bullion

When you are ready, confirm your choices and complete a simple purchase order.

3. Make your payment

A secure bank transfer payment locks in your purchase price as confirmed.

4. Receive your bullion

Choose between storage in a secure vault facility or insured delivery to your home.

Peace of mind with our buyback guarantee

We buy back

We know the provenance of all the bullion we sell. So we are confident in buying it back.

At a fair price

You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.

Without delay

If it’s time to sell, then you don’t want to wait. We provide quick valuations and settlement.

Download Free Investor Guide