For the second year running, The Pure Gold Company has been named one of the fastest-growing founder-led businesses in the UK by the FEBE Growth 100.
The recognition reflects another year of rapid growth for the company, as demand for physical gold continues to surge amidst ongoing economic and geopolitical uncertainty.
“This year we’ve seen even more people move their money out of traditional institutions and into physical gold. They’re not doing it on a whim, they’re reacting to what’s happening in the real world. Inflation may have cooled slightly, but the damage to purchasing power is still very real. Add in record government debt, new banking scandals, and persistent global conflict, and you can see why people are looking for tangible, time-tested protection.”
“Our growth is being driven by a very real need. A need for clarity, confidence and control in a financial system that feels increasingly fragile. We spend time helping our clients understand what gold can do for them, how to hold it tax-efficiently, and where it fits into a long-term plan. That consultative approach is what sets us apart.”
The company’s continued inclusion in the FEBE Growth 100 is a mark of the trust it has built not just with new investors, but with clients who return time and again.
“We’re proud to be growing with our clients,” says Josh. “Gold’s value lies not just in the metal itself, but in what it represents; independence, resilience, and security. Those ideas have never felt more relevant.”