Market-Leading UK Gold Broker

Located at No 1 Royal Exchange in London, appropriately positioned beside the Bank of England, The Pure Gold Company is the UK’s preferred choice for gold and silver investments.

Dedicated Experts

Our in-house specialists hold qualifications in Law, Accountancy, Investment Banking and Property and use their broad and extensive knowledge to deliver practical and tax-efficient solutions for our clients.

Our Credentials

The Pure Gold Company has quickly established itself as a trusted market leader. We are members of the Royal Numismatic Association, British Numismatic Association, British Chamber of Commerce and the Information Commissioner, as well as being frequently featured in the Press including FT, Daily Mail, Reuters, WSJ, Money Week, Observer, Guardian, Your Money and others.

Josh Saul CEO

Josh was headhunted from law school and began his career as a financial analyst at FTI Consulting, a publicly Listed U.S corporate finance firm. Josh’s role at FTI was within the Financial Intelligence Unit, analysing and identifying markets and trends, companies and asset classes. The firm’s direct involvement in the bankruptcy of Lehman Brothers and General Motors gave him exposure to counterparty risk and the value and necessity of protecting your financial portfolio.

Josh has over 15 years' experience in the precious metals investment market, including three years as Head of Trading at the largest precious metals company in the United States and as Head of Sales and Trading for a UK-leading precious metals company. Whilst in this role, he was invited by Bloomberg to panel a global debate on the physical gold and silver market.

Why choose the pure gold company?


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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