The Pure Gold Company

Good Morning Britain viewers found out when Josh Saul, CEO of The Pure Gold Company was asked by ITV to bring the newly minted coins and bars into the studio to show them off to Dancing on Ice star Andi Peters.

As part of ITV’s £1 million Giveaway, Josh explained that gold is seen as a safe-haven investment with a long history of protecting against inflationary pressure and volatile markets.

Discover all there is to know about buying gold for investment:

  • How to invest in gold
  • Timing and pricing considerations
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We provide tips on how to protect and grow your savings without paying tax on your gains.