Frequently Asked Questions
If you still have some questions about gold and silver investment, scroll down to see if we’ve already answered them. If not, give one of our consultants a call on 0207 060 6902.
Products and Types of Metals 
Does it matter what type of gold I purchase?
Can I purchase gold through my pension?
Can I purchase silver through my pension? 
This is not yet possible.
Can I Invest a small amount on a monthly basis? 
Yes. Through our Gold Saver scheme you are able to set up a standing order for as little as £200 per month. You have complete flexibility to cancel, amend or change the standing order with no notice or penalties.
Buying Process & Payment 
What do you need from me? 
In order to secure your metals, you need to complete an online Purchase Order and make a payment.
How do I pay? 
We accept bank transfer, online transfer, cheques and card payments (for orders less than £5,000).
How do I know when my funds have arrived with you? 
As soon as your funds clear in our account you will receive a confirmation email and a follow up call from your consultant.
What price am I paying? 
Unless specified in advance the price is locked in as soon as your funds clear in our account.
Do I Pay VAT on buillion products? 
There is no requirement to pay VAT on Investment Grade Gold (22ct or higher).
If you choose to have your physical silver delivered to you, you will need to pay VAT. If you have it stored, you will NOT have to pay VAT.
Do I Need ID? 
If you purchase £5,000 or more in one transaction or make several purchases totalling over £10,000 in one year, then we will need two forms of ID:
1) Passport/Driving License
2) Recent proof of address (3mth or less utility/bank bill). We need either originals or certified copies.
If your investment is smaller than these amounts, we do not require any ID.
What paperwork will I receive? 
Statement of Account – detailing what you’ve bought and at what price.
Certificate of Authenticity – A certificate confirming the purity and authenticity of all the gold/silver you have purchased.
Storage Agreement (if relevant) – detailing what is being stored for you and its location.
Taxes 
Do I have to pay VAT on my gold? 
There is no requirement to pay VAT on Investment Grade Gold (22ct or higher).
Do I have to pay VAT on my silver? 
If you choose to have your physical silver delivered to you, you will need to pay VAT. If you choose to have it stored, you will NOT have to pay VAT.
Do I have to pay CGT on my gold/silver growth? 
There is no Capital Gains Tax to pay on Investment Grade UK Coins – gold or silver.
How is Inheritance Tax relevant to purchasing physical metals? 
Unlike purchasing financial securities or property, physical gold and silver are one of the only forms of private investment left today. You are able to leave gold to loved ones but we suggest you seek guidance from your accountant on how they could benefit.
Quality & Purity 
What is the quality/purity of the gold and silver you sell? 
The gold we sell is Investment Grade gold which is 22cts or higher. All gold bars bought or placed within a pension are 24ct gold (99.99 pure gold).
The silver we sell is at least 99.5% pure silver.
How do I know that my gold or silver is real and is of the correct purity? 
All gold/silver is independently checked by a team of numismatists, all bars have bar codes and all transactions are supported by a Certificate of Authenticity and Buy Back Guarantee.
Do you provide a Certificate of Authenticity for anything bought from you? 
We provide a Certificate of Authenticity for all orders regardless of value or frequency of orders.
Storage 
Do you offer a Storage Option for people that don’t want delivery? 
Yes we do. All stored gold is vaulted at Loomis International, formerly known as Via Mat International. The vault is London Bullion Market Approved (LBMA) and all your gold/silver is fully allocated and segregated with full insured provided.
Where are my metals stored? 
In vaults at Loomis International, formerly known as Via Mat International. Middlesex, UK.
Can I Inspect my metals in storage? 
Yes, but notice needs to be given and there may be a fee of £100 to pay. This is to cover the additional security required by the vaulting team to accommodate your request.
How much does it cost to have my gold/silver stored? 
Gold: 0.66% – 0.95% per annum
Silver: 1.4% per annum
How is my gold/silver protected in storage? 
All metals are 100% allocated & segregated – which means that all your gold/silver sits within its own vault separately from anyone else’s. It doesn’t sit on any entity’s balance sheet. You have full
legal title and ownership to your metal. All gold/silver is fully insured with no restrictions.
How do I release my gold/silver from storage and delivered to me at home? 
All you need to do is complete a metal movement form and within 24 hours we can arrange to have your metals couriered to your address, covered by our own insurance.
What happens if The Pure Gold Company ceases operations? 
Because you have your own account with the storage vault and the gold/silver doesn’t sit on any company’s balance sheet, you are completely protected. Your storage agreement explicitly states
that in the event that we cease to exist, you are free to take receipt/delivery of your metals on production of valid ID.
Selling Your Metals 
How do I sell my metals? 
At purchase we give you a Certificate of Authenticity and a Buy Back Guarantee. This means that we are obligated to buy your gold back from you and provide you with a means of instant liquidity. You simply complete a Sale Instruction and funds will be transferred back to your account within 24 hours.
When should I sell my metals? 
This is completely up to you. However, if you inform us how long you want to hold your metals for then we will approach you prior to your end date with a reminder. We can also provide guidance on when might be a good time to sell based on your long-term strategy.
Can I sell my metals elsewhere? 
Yes. Your gold is recognised as currency all over the world. As such, you are free to sell to anyone. Because you have a Certificate of Authenticity from a reputable and well known company, selling elsewhere is an easy process. You can sell to other dealers or online via eBay. We do not recommend buying through eBay, as gold is not authenticated and you don’t know who you are buying from.
How quickly can I sell my metals? 
You can sell within 24 hours.
Can my family benefit from the Buy Back Guarantee? 
Yes. We understand that sometimes customers leave their gold/silver to loved ones and will honour the Buy Back Guarantee, whoever inherits them.
How do I receive payment from my metals? 
Either bank transfer or cheque within 24 hours.
Delivery 
Can I come in to collect my metals? 
Unfortunately not. In the past this has created security issues. We can only guarantee the safe arrival of your metals, if they are delivered via Insured Courier.
Which companies do you use to deliver metals? 
We work with various companies including TNT, Royal Mail, and others.
How much does it cost to have my gold delivered? 
Delivery is free on orders over £10k, otherwise its £8.
How will I know when you’re delivering? 
We will only deliver with your permission. You decide which dates and times work for you, and you will receive a tracking number via email.
Can you deliver outside the UK? 
Yes
What protection do I have if my gold doesn’t arrive? 
All gold/silver delivered is fully covered under our own insurance and therefore we assume full risk whilst it’s in transit.
About 
Can I trust The Pure Gold Company? 
Completely. The Pure Gold Company is an established UK gold dealer, with over 15 years experience in precious metal investment. The Royal Numismatic Society and the British Numismatic Society. Our reputation is absolutely paramount and customer reviews are available for you to read before you get started. We encourage all our clients to leave independent reviews and to date we boast a five-star service from UK business leaders The Pure Gold Company was established in 2012 and has not had a negative review to date. We are featured in the press as a thought leader and can be seen in the FT, Daily Mail, Reuters, WSJ, Money Week, Observer, Guardian, Your Money and others. We encourage customers to start off with a small investment in order to gain confidence.
Can I meet a consultant in person? 
Yes. We are located at 1 Royal Exchange, London. Appointments must be made in advance – unfortunately, we cannot accommodate drop-ins. The majority of our clients are happy to work with us remotely trusting in our reputation and accreditations.
I’m new to precious metal investment. Can you help me? 
Yes. We work with experienced investors and beginners alike and pride ourselves on offering tailored solutions, based on your goals and personal circumstances.
Will you keep my personal details safe? 
Yes. We are registered with the Information Commissioner and governed by the Data Protection Act (1998). Your details and transactions will be held in the strictest confidence.