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Thanks to the metal’s stability, investing in physical gold provides insurance in uncertain times. If you are concerned about the strength of global markets, investing in physical gold could be the safe-haven asset you’ve been looking for.
Physical gold is the name given to gold bars, gold coins and ingots used as an investment commodity but also used within jewellery and some forms of industry. The chemical symbol for gold is (Au). Physical gold has to meet certain purity standards, and can be traded, held and invested as a way to ‘store’ wealth safely from inflation, market volatility and some forms of taxation. Physical gold is known to increase in value in times of uncertainty and as such has an inverse relationship to other commonly held asset classes like equities or currency.
The Pure Gold Company, like most bullion dealers, offers gold bullion for investment in the form of gold coins and gold bars, including legal tender and standard coins. Each of these types of gold has its own advantages and disadvantages for investment.
The Pure Gold Company offers consultation to each client to ensure that you’re investing in the right kind of gold for your circumstances. For more information on the types of investment gold, see our buying guide pages below.
Easily stored, economical thanks to their small volumes and tax-efficient, gold coins are one of the main ways to invest in physical gold. Many are valuable beyond their metal content as collector’s items.
Under UK Law, Gold Sovereigns and Gold and Silver Britannias are legal tender, and as they are is exempt from VAT and most taxes. As these coins are worth more than their face value this makes them a tax-efficient investment.
The traditional means of gold storage, bars are the most economical way to purchase gold for investment as they are rarely valuable for their design and usually precisely weighed. All gold bars sold by The Pure Gold Company meet the Good Delivery standard.
Owning and investing in physical gold offers the least risk and highest level of control but different types of gold have advantages over others. We can offer expert guidance as to what will work best for you as some have tax advantages and are easier to liquidate, while others have less investment appeal and are harder to sell.
With the heightened political turmoil in the UK surrounding Brexit and the new US President, investing in physical gold has become the safe option. As gold has an inverse relationship to the global currency markets and will retain a large portion of its value in adverse financial times, it’s a good idea to invest in physical gold to minimise your risk of losses.
Purchasing shares in an exchange-traded fund (ETF), a traditional gold fund, gold mining company, spread betting, futures or contracts for difference (CFD) will give you exposure to gold investment but comes with additional risks.
These forms of investment will not protect you in times of economic crisis and an event such as a fall in investor confidence has a dramatic and negative impact on the value of your stocks and shares. In times of economic uncertainty and when the value of shares drops, the demand for physical gold increases and as such, so does its value.
“Where to buy physical gold and silver” is a common question asked by first-time buyers. It’s important to make sure your investment gold is authentic and reliably sourced. For insights into how to buy gold and silver, feel free to download our investor guide and get in touch with any questions. Alternatively, read on or check out our buying guides.
It’s important that you feel comfortable with the bullion dealer you are buying from. It’s important to make the distinction between online shops and investment firms like The Pure Gold Company. We specialise in physical gold and silver for investment while also providing investment consultation and offering storage and delivery deals.
Using customer reviews or case studies of people who buy physical gold from a UK gold dealer can be a reliable indicator to help you choose where to buy physical gold. Ekomi.co.uk provide independent 3rd party reviews from real customers who have made a gold purchase. If in doubt companies who have testimonials from clients that are happy to be named or even photographed should rest your mind at ease.
Moneyweek.com have compiled a directory of leading gold brokers where you can buy gold bullion, coins and bars online, over the phone or even in branch. We are proud to be on this list and also referred as the go-to company for professionals who purchase physical gold. Once you have decided which provider to use, it’s plain sailing. Most reputable gold dealers (The Pure Gold Company included) will provide support and advice every step of the way.
The Pure Gold Company was established in 2012 and is a proud member of the British Chamber of Commerce, The Royal Numismatic Society and the British Numismatic Society. As you will see from the various pieces of press coverage that feature The Pure Gold Company we are considered thought leaders on gold investment. We sell Investment Grade gold at 22 karats or higher and all gold bars purchased within a pension are 99.99% pure gold.
The most important element when purchasing physical gold especially for the first time is that you feel comfortable with the company you are dealing with. Don’t feel pressured by the company or market pressures to jump in with both feet: starting small is a good way to test the market when investing in physical gold.
A lot of first time buyers make the mistake of buying unallocated gold or gold that is not kept in segregated storage. While it may be slightly cheaper to purchase this kind of physical gold, it is less financially reliable and exposes its owners to unwanted risk.
Gold that is not allocated is not actually owned by its official owner but is instead owed to them by their bank or provider. This allows the bank to keep the gold on their books and in their storage facilities, and allows them to benefit from it in various ways. This leaves the customer at risk if the bank goes bust, and makes the gold harder to liquidate.
Dealers selling gold in un-segregated storage may be selling the correct volumes of gold allocated to the buyer, but this gold may well be sold as fractions of larger physical bars. This leaves it legally difficult to reclaim should the storage company go bust, as the buyer may end up owning half a gold bar which is shared with another party.
To avoid these potential issues, always purchase gold for investment from reputable gold dealers like The Pure Gold Company who provide fully allocated and segregated gold. For more information, see our Allocated and Segregated Gold Pages
With no requirement to pay VAT on Investment Grade Gold over 22 karat and our simple online buying process, physical gold investment has never been easier. As of 2006, the UK Government made it possible to purchase physical gold within UK Self Invested Pension Plans (SIPPS). We are registered with a selection of these SIPP providers who are able to offer a low cost service.
For added flexibility and to spread the cost of your investment, we offer the option of setting up a standing order for as little as £300 per month through our Gold Saver Scheme which can be cancelled at any time with no penalties. We accept bank transfer, online transfer, cheques and card payments and all transactions are supported by a Certificate of Authenticity. Should you need to liquidate your physical gold quickly, we offer a Buy Back Guarantee on all purchases if you need access to funds at short notice.
Once you have made your purchase you have the choice of storing your physical gold in one of our secured, segregated, market approved vaults at Loomis International or having it delivered to you directly via our complimentary insured delivery service.
The benefit of storing your gold in one of our London Bullion Market Association (LBMA) vaults is that you have complete peace of mind that your investment is safe, secure and fully insured. As you have full legal title and ownership to your investment, you are able to withdraw your gold within 24 hours and couriered to your address. Should you wish to store your investment at home, you will need to store it securely and make sure your home insurance covers it.