The Pure Gold Company

The Pure Gold Company are the UK’s preferred choice for gold and silver investment. to invest.

Awarded the eKomi Gold Seal of Approval
98.15% positive reviews*
*Rating from January 2022

Whether you’re an experienced investor or a complete beginner, we provide guidance through a consultative approach to help you get the best out of your investment.

Our free investor guide will reveal:

  • how to invest in gold
  • timing and pricing considerations
  • our Buy Back Guarantee.

We provide tips on how to protect and grow your savings without paying tax on your gains.

In the press

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Having thoroughly researched the gold investment market I found The Pure Gold Company. Their consultants were knowledgeable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I highly recommend them.
Oliver Shipton, Partner at Lee & Thompson LLP
I chose The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to buy gold or silver.
Charles Campling – Police Officer – Surrey Police Service
I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them.
Sir Geoffrey Leigh – Property Entrepreneur
These guys were patient and seemed to understand my situation well. They weren’t pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to buy gold or silver.
Annabel Bartfeld – Ambassador For Great Ormond Street Hospital
A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks.
Racheline Natalie Michaels – Director, Hexagon Of Highgate Ltd

Discover all there is to know about buying gold for investment

Our free Investor Guide will reveal:

  • how to invest in gold
  • timing and pricing considerations
  • our Buy Back Guarantee

4 Simple Steps to Buying Gold

Personal consultation

One of our dedicated specialists will work with you to answer any questions you have. We will identify which products are available / relevant to you and will benefit you most. The length of the consultation is down to you and is an opportunity to ask us as many questions as you like.

Instruction to buy

When you feel confident that you’ve had all your questions answered and you wish to proceed, you are able to complete an online purchase order, which is your instruction to purchase metals and will automatically create an account with The Pure Gold Company under your name.

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Simple payment

In order to fund your account and lock in against the gold spot price and complete your order, you must fund you account via bank transfer to our nominated corporate bank account. All bank details will be sent via encrypted email and verified over the phone for your own safety.

Gold Storage and Delivery

Storage & delivery

Choose to have your investment safely stored in a Secure Vault facility or arrange an Insured Delivery to your home.


Start growing your savings now by investing gold

  • completely tax-free investment
  • Buy Back Guarantee
  • gold increases in times of uncertainty
  • 2015 – 2021: 70% increase
  • private investment (outside banking system)
  • best performing asset over the last 20 years
  • insured delivery and storage options