Welcome to The Pure Gold Company
We have emailed your tailored “At a glance” gold investing introduction to you.
You’ll get a great grounding in all the key areas you need to know by reading this. So please look out for it in your inbox. If you scroll down this page you will find our Comprehensive Investor Guide that goes into more detail on everything from our service to the long term investment performance of both gold and silver.
Our founder, Joshua Saul, would also like to welcome your personally in the one minute video below.
7 reasons to use The Pure Gold Company
A MARKET LEADER
We are members of the British Chamber of Commerce, Pensions and Lifetime Savings Association, the Royal Numismatic Association and the British Numismatic Society.
A THOUGHT LEADER IN THE PRESS
As featured on radio and television by the BBC and CNBC, and in print by the Financial Times, the Wall Street Journal, Reuters, the Daily Mail, the Independent, the Guardian and Money Week amongst many others, we’re the company the Press turns to for insight and comment
A CONSULTATIVE APPROACH
As an investment company – rather than a shop – we offer clients guidance on every aspect of gold investment. We aim to simplify, and can explain the differences between various options, their various benefits – including tax, liquidity and growth. Prioritising the success of our clients’ investments, we aim to keep the difference between the purchase and buy back pricing narrower than most.
A BUY BACK GUARANTEE
We guarantee that we will buy back any metal purchased from us. This is not commonplace amongst retail operators, but provides our clients access to instant liquidity if they want or need it.
CERTIFICATES OF AUTHENTICITY
Professional authentication guarantees the weight, purity and description of everything you purchase from us. The certification of this offers you peace of mind, but also makes it much easier to sell your holdings to a third party.
COMPLIMENTARY DELIVERY & STORAGE OPTIONS
Purchases include complimentary, fully-insured next-day delivery to any UK address, and we can send metal much further afield if so desired. If you’d prefer to have your metal secured elsewhere, we offer allocated, segregated and fully-insured storage in London Bullion Market Association-approved vaults.
5 STAR CUSTOMER REVIEWS
We’re proud of what our clients have to say about us – we boast a 99.24% positive rating from eKomi, an independent reviewer.
- Silver has hit its highest ever price – but will it stay there?An ongoing rally has seen silver gaining value even more sharply than gold during 2025. Our broker Barnaby Cotton… Read more: Silver has hit its highest ever price – but will it stay there?
- Gold hits £3,000 in historic first – but what happens next?Our Broker Barnaby Cotton puts October 2025’s record-breaking Gold spot prices into perspective. The financial sections of UK newspapers… Read more: Gold hits £3,000 in historic first – but what happens next?
- Understanding the Price of Gold: A Plain English Guide for Physical InvestorsWhen you first look into buying gold, you’re immediately faced with a confusing mix of prices. You’ll see a… Read more: Understanding the Price of Gold: A Plain English Guide for Physical Investors
- The Pure Gold Company Officially Named Best Gold Broker UK 2025The Pure Gold Company has been officially named Best Gold Broker UK 2025 by Metals & Mining Review , a leading independent… Read more: The Pure Gold Company Officially Named Best Gold Broker UK 2025
- Banks predict record high for gold pricesWith Gold forecasts revised for 2025 and 2026: major banks predict record high prices. As we head deep into… Read more: Banks predict record high for gold prices
- Gold and the Fear Index: Navigating VolatilityOne of the most commonly mentioned benefits of physical gold is the protection it offers against “volatility” and “volatile investments”. But what Exactly is a “volatile investment”, and how does gold mitigate its risks?






