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Investing in physical gold: a beginner’s guide

Written by Joshua Saul – The Pure Gold Company  An in-depth look at the benefits and risks of investing in gold – the precious metal that divides opinion. Gold is the oldest currency in the world; a private investment that’s easy to liquidate and infinite supply – but gold still divides opinion. Some commentators argue...Read more >
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Precious metals, cryptocurrency and technology

03/06/2021 Precious metals have been mined for currency and jewellery for centuries. It’s only relatively recently that they have been put to use in new technologies. The average smartphone contains small amounts of gold, silver, palladium and platinum. Silver powers the solar panel industry and platinum in catalytic convertors filter vehicle exhaust gases. But as...Read more >
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Your Gold Investment Questions Answered: Part 3

At The Pure Gold Company, we specialise in helping our clients understand and navigate the gold investment world. In this blog post, we are focusing on some of the commonly asked questions to which our clients look to us for answers. If you are researching investing in gold we hope these more detailed answers will...Read more >
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Gold: an ethical investment?

21/05/2021   The turn of the century has seen a significant shift in the moral compass of the world. The majority regarded sustainability and environmental activism as a niche, hippie crusade. But companies are finally taking up the baton, following pressure from investors and regulators to report on Environmental, Social and Governance (ESG) performance.  ...Read more >
Molten gold being poured into bar cast.

Avoiding Gold Scams

13/05/2021 If it sounds too good to be true, it probably is. Any investor should bear this in mind when considering which assets to buy. This is perhaps more true when the assets are digital. Scepticism is equally healthy when taking delivery of a physical asset like gold. Legal or illegal, there are many different...Read more >
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Investing in gold: which product is right for you?

29/04/2021 For centuries, gold has been used as a currency and a store of wealth. It comes in various physical forms, from coins to jewellery to decorative objects. These physical manifestations were the only way for retail investors to own the safe-haven asset for centuries. In the 20th Century, stock market investing went mainstream, and...Read more >
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The Great Gold Squeeze of 2020

22/04/2021 By the end of 2019, there were almost 200,000 tonnes of gold above the ground. Most of it, in jewellery, private investment, official holdings and gold in other forms. With that vast quantity already mined, refined and circulating worldwide, a gold squeeze might seem unlikely. As more people look to buy, the law of...Read more >
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A Silver Safe-Haven: why demand remains robust

15/04/2021 For centuries, the desirability of silver and gold has fluctuated with the fashion of the day and the changing political and economic environment. Safe-haven demand has been a steady drawcard, and the industrial uses of silver have added another dimension to its allure for well-informed investors. But the global pandemic and a Reddit-powered army...Read more >
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Your Gold Investment Questions Answered: Part 2

At The Pure Gold Company, we specialise in helping our clients understand and navigate the gold investment world. In this blog post, we are focusing on some of the commonly asked questions to which our clients look to us for answers. If you are researching investing in gold we hope these more detailed answers will...Read more >
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Is the gold price too high to buy?

25/03/2021 The uncertainty and economic chaos caused by the COVID-19 pandemic impelled the gold price to all-time highs last year. While the price has tempered somewhat since then, it’s still high relative to the last two, five, ten or 20 years.  To properly understand gold price, relativity is key. If you look at a gold...Read more >
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Holiday Boom: blind optimism or much-needed necessity?

18/03/2021 The events of the past year have been life-changing for many people. Repeated lockdowns have diminished social, financial and educational circles and created a malaise of monotony and anxiety. Against this backdrop, it is understandable that people will be looking towards the summer when society begins to open up and recover from the stresses...Read more >
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