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Investing in physical gold: a beginner’s guide

Written by Joshua Saul – The Pure Gold Company  An in-depth look at the benefits and risks of investing in gold – the precious metal that divides opinion. Gold is the oldest currency in the world; a private investment that’s easy to liquidate and infinite supply – but gold still divides opinion. Some commentators argue...Read more >
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A Silver Safe-Haven: why demand remains robust

15/04/2021 For centuries, the desirability of silver and gold has fluctuated with the fashion of the day and the changing political and economic environment. Safe-haven demand has been a steady drawcard, and the industrial uses of silver have added another dimension to its allure for well-informed investors. But the global pandemic and a Reddit-powered army...Read more >
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Your Gold Investment Questions Answered: Part 2

At The Pure Gold Company, we specialise in helping our clients understand and navigate the gold investment world. In this blog post, we are focusing on some of the commonly asked questions to which our clients look to us for answers. If you are researching investing in gold we hope these more detailed answers will...Read more >
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Is the gold price too high to buy?

25/03/2021 The uncertainty and economic chaos caused by the COVID-19 pandemic impelled the gold price to all-time highs last year. While the price has tempered somewhat since then, it’s still high relative to the last two, five, ten or 20 years.  To properly understand gold price, relativity is key. If you look at a gold...Read more >
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Holiday Boom: blind optimism or much-needed necessity?

18/03/2021 The events of the past year have been life-changing for many people. Repeated lockdowns have diminished social, financial and educational circles and created a malaise of monotony and anxiety. Against this backdrop, it is understandable that people will be looking towards the summer when society begins to open up and recover from the stresses...Read more >
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2021 Budget: is it bust or boom for investors?

04/03/2021 UK Chancellor Rishi Sunak was in the unenviable position on Wednesday of delivering a budget that walked a fine line between supporting the hobbled economy with relief measures and trying to rein in spending to deal with an exponential deficit. The outcome tipped in favour of propelling the economy forward even if at the...Read more >
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Market manipulation with a silver lining

  For anyone investing in the stock market or other financial instrument, there is an expectation that the process is underpinned by regulation and the collective security of millions of other investors. And it’s true that billions of pounds change hands daily through trades in commodities, shares or financial instruments with no instances of foul...Read more >
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Bitcoin & Gold: volatility hedged with protection

  Bitcoin has been around for more than a decade but most people only vaguely understand what it is. They’re exposed to headlines of meteoric price rises and devastating crashes but know very little of how it works and whether it is actually a good investment. It’s easy to find positive investment advice, and just...Read more >
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Negative Interest Rates: Can Gold Help Weather the Storm?

  The spectre of negative interest rates first reared its head in October and came to the fore again last week when the Bank of England asked lenders whether their systems were prepared for that eventuality. The Bank of England did also say banks shouldn’t take the information request as a sign a rate cut...Read more >
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Is Silver the New Gold?

  An army of retail investors upended a tiny corner of the hedge fund market recently with a coordinated effort to buy up shares in an ailing company called GameStop. A week later the same army turned its sights on silver and the precious metal’s price soared. This exceptional situation can’t last forever and when...Read more >
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Your Gold Investment Questions Answered: Part 1

At The Pure Gold Company, we specialise in helping our clients understand and navigate the gold investment world. In this blog post, we are focusing on some of the commonly asked questions to which our clients look to us for answers.  If you are researching investing in gold we hope these more detailed answers will...Read more >
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