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ISA’s will go down in history as one the UK government’s better ideas. Enormously popular with savers, there is currently around £725.9 billion of value squirrelled away in adult ISA accounts. Flexible too, with cash and shares options depending on your appetite for risk and desire for growth. They are almost perfect, in fact. If it wasn’t for that pesky £20K annual investment limit. Luckily, there is another easy-access, tax-free option with a history of consistent growth: Physical Gold. 2024 was a standout year for the precious metal, increasing in value by around 25%, and offering a tax-efficient way to diversify your savings when the ISA coffers are full.  Have you maxed out your ISA this year?

What is the ISA appeal and how is gold similar?

There are three main types of ISA, each of which appeal to different investment needs. Cash ISAs are essentially savings accounts that offer different interest rates depending on their flexibility (fixed term vs easy access); stocks and shares ISAs which invest in the stock market, and Innovative Finance ISAs (IFISA) which allow investors to lend funds through peer-to-peer (P2P) lending platforms.

The flexibility lies in the range of choice and the ability to mix-and-match ISAs. Half in cash, half in stocks? Some easy access and some locked up for higher returns? The opportunity to generate tax-free returns on a balanced portfolio is a no-brainer, the only question is what to do once you’ve hit your limit of £20,000 per year?

So, for most UK tax payers there is no tax on investment-grade gold when you buy it and no tax when you sell if you invest in coins minted by the Royal Mint. This is because these coins are regarded as legal tender in the UK. It is a firm principle of UK law that we do not pay tax on the flow of currency, and therefore you do not have to pay tax on transactions involving Royal Minted gold coins. Other types of physical gold will attract CGT, including gold bars and foreign coins. 

Long-term growth

How much your ISA grows in value will depend on how you invest. A cash ISA will pay a specific rate of interest, while stocks and shares ISAs are dependent on how the market is doing at the time. Like most market investments, over the long-term you would expect your ISA to grow.

Gold doesn’t pay interest like a cash ISA, but historically, it has always grown in value over time. In fact, since the turn of the 21st century, gold has outperformed both market growth (stocks and shares ISAs) and savings growth (cash ISAs). £10,000 invested 20 years ago would be worth £14,424 if invested in a cash ISA, £35,795 if invested in the FTSE 100, and £70,710 if you had invested it in gold. 

While gold is known for its slow and steady rise and its history of maintaining value when stock markets crash, the precious metal did much more than steady growth in 2024. While markets were also on a tear, gold grew around 25% over the year, keeping up with stocks while remaining a diversifying investment. This year, the uncertainty of the Trump tariff policies have already begun to impact the VIX volatility index (the markets fear gauge), and experts including Goldman Sachs have reiterated their bullish gold stance amid this uncertainty. 

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Gold’s rarity and immutability are the key reasons behind its abiding value. It is estimated that over 200,000 tonnes of gold has been mined throughout all human history, which sounds like a lot but would actually only fill between three and four Olympic swimming pools when melted down. This rarity underpins its value, and gold has been traded as a form of currency for thousands of years.

How else is gold comparable to ISAs?

Not all ISAs are flexible, but if that is your priority when investing, then gold is comparable. Gold is a global safe-haven commodity that is in demand all the time, everywhere. Liquidating your assets, especially UK gold coins, which are at the top of the demand chain, is usually quick and easy, allowing you to take advantage of opportunities without waiting for assets that are tied up for long periods of time.

The costs are comparable too. Unless you choose to store it at home (when insurance should be your first thought), the main cost of owning gold is the cost of storage, which is generally comparable to the management fee costs of investing in an actively managed stocks and shares ISA.

The perks of physical gold

Gold isn’t just useful because you’ve run out of ISA headroom. It also adds another dimension to your portfolio that even ISAs can’t add – protection from market volatility. Gold is a safe-haven asset, which means when instability or uncertainty are impacting the markets (for example at the outbreak of war or an unexpected financial crisis) investors will flock to gold to protect their assets, pushing the price up in direct counterpoint to the downward direction of stocks. Whilst your stocks and shares ISA will be exposed to this risk, your gold holdings act as a hedge against that risk.

So, it’s prudent to own both ISA products and gold as part of a diversified portfolio. ISAs are a great place to start your tax-free investment journey, and when you’re all maxed out, gold is a limitless, flexible, tax-free, long-term growth alternative.

Discover all there is to know about buying gold for investment:

  • How to invest in gold
  • Timing and pricing considerations
  • Our Buy Back Guarantee

We provide tips on how to protect and grow your savings without paying tax on your gains.