Gold Vs…

Physical gold is an excellent investment for investors looking to safeguard their wealth. So how do other investments stack up? In these pages we look at the pros and cons of each investment option in detail, to help you with making the right investment choices for your needs.

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Gold vs Property

Property and gold are often both considered “safe” investments, that for the most part do not follow the fluctuations of high-risk alternatives such as the stock market. So which one is best for safeguarding wealth in an uncertain world?

Gold vs Shares

Gold and shares are both attractive options for long-term investment. However, they offer very different things. While the rewards from shares can be big, they come with big risks. Gold is about long-term security and protection against uncertainty.

Gold vs Currency

Currency and gold represent two very different attitudes to investment. High-risk, high-profit trading versus cautious but reliable storage of wealth and consistent value. Both have their advantages and disadvantages, but which is the more prudent investment?

Gold vs Banks and Cash

Many clients purchasing physical gold from us use wealth originating from their bank accounts. Low paying interest rates that can’t keep up with inflation coupled with escalating counter-party bank risk presents the much asked question: should I purchase gold or leave my cash in the bank?

Gold Vs Bitcoin

Cryptocurrencies are something of a hot topic at the moment. The gains bitcoin has seen in 2017 make it a tempting investment choice, but is it really a viable choice for investment when compared to gold?

Gold Vs Equities

Equities – shares that represent an ownership interest in a company – are often seen as the default investment. However, global uncertainty is making investing in equities and the stock market less attractive than it once was, especially when safer investments are available.

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    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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Gold/Silver Graph