Gold Vs Property

Property and gold are often both considered “safe” investments, that for the most part do not follow the fluctuations of high-risk alternatives such as the stock market. So which one is best for safeguarding wealth in an uncertain world?

Download investor guide

Investment Calculator

1. Investor information

2. Investment details

Why Property?

Property investment is an institution in the UK, a huge tenet of the national economy and is seen as a potentially lucrative and reliable source of investment. UK property values have gone up by more than 333% since the 1980s, even with the volatility during the recession and the credit crunch. In addition, low interest rates make property attractive and demand for rental properties is high.


However, property has a staggeringly high barrier to entry, with many people unable to afford to own more than one house, and the housing market is still volatile, having not yet recovered its pre-2008 stability. In addition, Stamp Duty for investment properties has increased by 3%, landlords are no longer granted tax relief for rented properties and the government’s plans to increase interest will massively increase borrowing costs, to the point where people can’t afford to pay their monthly mortgage costs. If this results in an over-supply of properties on the market, the property bubble could finally burst.

Why Gold?

Gold is an ancient investment worldwide, a store of wealth and a form of currency. Thanks to its rarity and rate of discovery, gold will always be a tradeable currency and a valuable investment, as well as a powerful asset for the future.


The value of gold has out-performed all asset classes in the market since the 1980s, with a 400% increase between 2012 and 2015. In fact, some sources have gold as the best performing asset of the 21st century, with an average return of 15% per year over the last 10 years.


In the modern economy, physical gold is a traditional ‘safe haven’ asset, with consistent and even growing value when other commodities and markets fall. Investing in gold insulates your portfolio against economic downturns and market failures in a way few other assets do.

Property Versus Gold

Deciding between these two forms of investment comes down to the heart of what investment is all about – trying to predict future trends in the market. The UK property market has been growing consistently but there are storm clouds on the horizon – rises in stamp duty on buy-to-lets, reduced tax breaks for buy-to-let investors and the upcoming financial turmoil stemming from both the Brexit referendum and the worsening political climate overseas.


The property market has been driven by Chinese investment from overseas, as have many others, but with cracks appearing in China’s economy and repeated currency devaluations this drive is beginning to run out of steam. A shrinking economy will impact every other region around the world and leave demand for UK buy-to-lets through the floor, fuelling a drop in house prices and therefore in the value of property investments.


Gold on the other hand has seen some turbulence as a result of political events (the largest spike and subsequent slump in the metal’s recorded history was in 1970 with the end of the Bretton-Woods agreement and the Nixon Shock) but has otherwise seen a steady price rise. The 2008 financial crisis and subsequent recession saw many investors realising the value of a reliable physical investment that retains its worth even in adverse market conditions, resulting in consistently high gold prices that have only been buoyed by recent political turmoil. With further political shocks on the horizon (Article 50, the oncoming Italian banking crisis and the unknowns of America’s economic future), gold prices look set to both remain high and see more sharp rises, providing opportunities for quick-thinking investors to liquidate their assets at a profit.



Conclusion: Gold

In conclusion, while the property market does provide the potential for both profit and security, once again there’s no substitute for the stability, convenience and comparative affordability provided by physical gold. With the high barriers to entry and maintenance requirements, property investment can rapidly become a full time job, exposing the investor to significant risk. Many private investors have chosen to invest in physical gold rather than property thanks to gold’s tax advantages and high liquidity.


In addition, gold investment benefits from several tax advantages – no stamp duty, reduced VAT and even exemption from the Capital Gains Tax for some forms of gold investment like legal tender Britannias. Both forms of investment are viable, but for those looking for a secure, hands-off investment there’s no beating tax-free physical gold as a form of gold investment.

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

Get started

Fields marked with an * are required

Get Started

Why us

Reputable & fully accredited
Buy-back guarantee
Fully certified medals
Free delivery or storage
Investment focused
No hidden charges
5* independent reviews Read more >

  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • PLSA
  • RNS
  • british_numismatic_reverse_alpha1-e1401211458347
Gold/Silver Graph