What is Gold Investment?

Investment is the act of spending money on something with the understanding that it will pay out more money in the future. Investment can get very complicated, but really the act is as simple as that.

Anything with the potential in increase in value over time can be used as an investment. Gold’s price fluctuates in the short term, but in the long term it has always grown and outperformed other asset classes like equities, inflation and property. When people invest in gold they purchase an amount of pure, physical gold, and either keep it themselves or in official storage facilities.

Individual Gold Investment

For individuals, gold investment is often a way to save for retirement, secure one’s hard-earned wealth for later use or simply a hassle-free way to store money somewhere that isn’t prone to bank failures. To invest in gold you need a gold dealer or gold broker who has a good reputation and track record.

Fortunately, some brokers like The Pure Gold Company offer a complete-package deal including guidance and consultation on your gold investment, complementary storage and delivery and a wide variety of investment options, not to mention high-quality gold, making them a preferable option.

Individuals can invest in physical gold directly, and store it until they need the money (at which point the Pure Gold Company’s buy-back guarantee kicks in, and they can easily liquidate it for cash).

Gold is also available as a component for Self Invested Personal Pensions or SIPPs, and as a regular pension investment to preserve wealth gained early in your career for retirement.

Profit-Focused Gold Investment

Investing in gold is simple and straightforward. If you believe there is geo-political, financial or monetary uncertainty ahead of us then investing in gold will provide financial protection while other investments like cash in the bank, equities, property remain exposed and at risk. The gold market has shown considerable growth but can fluctuate, and knowing when to invest and when to liquidate is crucial.

In practical terms, gold has seen the highest consistent rise in value over the last ten years of any investment, including stocks, shares and property and has grown more than 230%. The value of an average gold investment has risen more than 50% since 2015, and with Morgan Stanley and Citigroup predicting an equity and property downturn over the near term, experts believe we are likely to see gold behave as it did between 2008 – 2012 where it increased by more than 300%.

The challenging global political and economic situations that are currently discouraging investment across the West (European bank crises, an uncertain Brexit and the Trump administration) mean that other investors are looking to gold more frequently to secure their finances and ride out potential inflation, which in turn means that demand is set to remain high.

How To Invest

Adding gold to your portfolio couldn’t be easier with The Pure Gold Company. Download an investor guide and then contact one of our representatives for a consultation.

Having spoken to us and once you’ve decided how much you feel comfortable investing in gold, you will sign an online purchase order where you will specify your requirement for storage or delivery.

You can then make payments via bank transfer (or debit card for certain smaller orders). Once your gold is on its way, you may then selected between our fully tracked and insured delivery service to a location of your choice or storage in one of The Pure Gold Company’s LBMA-approved storage vaults, secure and ready for withdrawal if necessary.

Contact The Pure Gold Company today for more information on gold investment or purchase, and start securing your finances and your future.