Pure Gold Insights
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How many carats are in pure gold?
Find out about the gold carat system, the different definitions of ‘pure gold’, and the important distinction between ‘carat’ and ‘karat’.
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How the Budget Boosted Gold’s Appeal for UK Investors
Discover why the latest budget changes have made gold a standout choice for UK investors. With rising taxes on property,…
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The Long Game: What US Policy in a Second Trump Era Means for Gold
With a second Trump presidency on the horizon, global markets face renewed uncertainty. From trade wars and inflation risks to…
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AVOIDING GOLD SCAMS
If it sounds too good to be true, it probably is. Any investor should bear this in mind when considering…
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Where to buy gold in London
If there is ever a time to buy a safe-haven asset, it’s when the political and economic future of the…
- The Pure Gold Company Recognised Again in FEBE Growth 100 for 2025
For the second year running, The Pure Gold Company has been named one of the fastest-growing founder-led businesses in the… Read more: The Pure Gold Company Recognised Again in FEBE Growth 100 for 2025 - “Gold Demand Surges 320% as Investors Flee Market Uncertainty”
The Pure Gold Company has seen a 320% increase in physical gold bar and coin purchases in the past seven days,… Read more: “Gold Demand Surges 320% as Investors Flee Market Uncertainty” - Gold Demand Soars 605% Amid US Uncertainty
The Pure Gold Company has reported a 605% surge in demand for physical gold bars and coins, compared to the weekly… Read more: Gold Demand Soars 605% Amid US Uncertainty - The Pure Gold Company Named Top Precious Metals Adviser by Spear’s for 2024!
We are proud to announce that The Pure Gold Company has been recognized by Spear’s as one of the top… Read more: The Pure Gold Company Named Top Precious Metals Adviser by Spear’s for 2024!
- Client Testimonial: ‘An invaluable partner in my investment journey’
“I am pleased to share my positive experience with The Pure Gold Company regarding my investments in gold. I chose… Read more: Client Testimonial: ‘An invaluable partner in my investment journey’ - Why Ian Peacock upped his gold holdings to 50%
Growing scepticism and a lack of trust in the UK government is a key reason Ian Peacock upped his gold holdings from 10% to 50% of his investment portfolio. He’s not taking any chances. Ian started buying gold in 2020. - Natalie Riesenberg has good reason to fear another downturn
On Friday 12 September 2008, Lehman Brothers trader Natalie Riesenberg and her colleagues were placing bets on which bank would own them by the end of the weekend. No-one bet it would be a bankruptcy filing. What followed was a month of playing management-sanctioned video games while they waited to know their fate. - Gold Investor Stories Video
Why do people choose to invest in gold? Is gold investment for you? Watch our latest gold investor stories to find out why so many trust and enjoy working with us.