Pure Gold Insights
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Silver has hit its highest ever price – but will it stay there?
An ongoing rally has seen silver gaining value even more sharply than gold during 2025. Our broker Barnaby Cotton explain the factors behind the phenomenon, and what this means for private investors. While the world has obsessed over record-breaking gold prices throughout 2025, investors have been well aware that silver is also the subject of…
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What do finance influencers say about investing in gold?
Finance podcasters, YouTubers, authors and institutions have much to say about gold. Our experts weigh in on which statements you…
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What a US trade war could mean for investors and gold
Worried about trade wars shaking global markets? Discover how rising tensions between the US and China could impact your finances…
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What do you do when you’ve maxed out your ISA?
Maxed your ISA already and don’t want to wait until April? Gold investments offer a strategic alternative for tax-free growth.…
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Gold Vs Stocks Vs Savings
Watch the first of our Gold Investment Explainer Series. Joshua Saul talks us through the benefits of Physical Gold over…
- The Pure Gold Company Officially Named Best Gold Broker UK 2025
The Pure Gold Company has been officially named Best Gold Broker UK 2025 by Metals & Mining Review , a leading independent industry… Read more: The Pure Gold Company Officially Named Best Gold Broker UK 2025 - The Pure Gold Company Recognised Again in FEBE Growth 100 for 2025
For the second year running, The Pure Gold Company has been named one of the fastest-growing founder-led businesses in the… Read more: The Pure Gold Company Recognised Again in FEBE Growth 100 for 2025 - “Gold Demand Surges 320% as Investors Flee Market Uncertainty”
The Pure Gold Company has seen a 320% increase in physical gold bar and coin purchases in the past seven days,… Read more: “Gold Demand Surges 320% as Investors Flee Market Uncertainty” - Gold Demand Soars 605% Amid US Uncertainty
The Pure Gold Company has reported a 605% surge in demand for physical gold bars and coins, compared to the weekly… Read more: Gold Demand Soars 605% Amid US Uncertainty
- Client Testimonial: ‘An invaluable partner in my investment journey’
“I am pleased to share my positive experience with The Pure Gold Company regarding my investments in gold. I chose… Read more: Client Testimonial: ‘An invaluable partner in my investment journey’ - Why Ian Peacock upped his gold holdings to 50%
Growing scepticism and a lack of trust in the UK government is a key reason Ian Peacock upped his gold holdings from 10% to 50% of his investment portfolio. He’s not taking any chances. Ian started buying gold in 2020. - Natalie Riesenberg has good reason to fear another downturn
On Friday 12 September 2008, Lehman Brothers trader Natalie Riesenberg and her colleagues were placing bets on which bank would own them by the end of the weekend. No-one bet it would be a bankruptcy filing. What followed was a month of playing management-sanctioned video games while they waited to know their fate. - Gold Investor Stories Video
Why do people choose to invest in gold? Is gold investment for you? Watch our latest gold investor stories to find out why so many trust and enjoy working with us.