Selling Your Gold or Silver?

Liquidate your gold and silver within 24 hours, whether you are an existing client or not

The Pure Gold Company are buyers of precious metals and regardless of whether you are a new or existing client, we will be happy to buy your gold or silver. We do not charge commission on selling but instead offer to pay the market rate for any gold coins or bars that are of interest to us. We will only buy 22ct gold coins or bars and can provide liquidity within 24 hours of registering your interest to sell.

The selling process

STEP 1 – Register Your Interest to Sell

Call our bullion desk on 0207 060 6902 or simply contact us through our website to register your interest to sell your gold or silver

STEP 3 – Insured Collection

We arrange to have your gold couriered to our numismatic address. Full insurance is provided by us, so there is no risk to you.

STEP 2 – We Offer a Price

Our team will give you a firm price for your metals, guaranteed for 24 hours regardless of any movement in the market.

STEP 4 – Authentication & Payment

Your gold will be checked by our team of experts and funds are then transferred directly into your bank account

Types of gold & silver we buy & sell


Full UK Gold Sovereign
Half UK Gold Sovereign
Double Gold Sovereign
£5 (Quintuple) Sovereign


1oz Britannia Gold Coin
1/2oz Britannia Gold Coin
1/4oz Britannia Gold Coin


1 oz Gold Krugerrand
½ oz Gold Krugerrand
¼ oz Gold Krugerrand
1/10 th oz Gold Krugerrand

Maple Leaf

1oz Gold Maple Leaf
½ oz Gold Maple Leaf
¼ oz Gold Maple Leaf

American Eagle Gold Coin

1 oz Gold American Eagle
½ oz Gold American Eagle
¼ oz Gold American Eagle

Gold Bars (Umicore, Pamp, Credit Suisse, Heraeus, Comibar, Metalor)

1kg Gold Bullion Bar
500g Gold Bullion Bar
250g Gold Bullion Bar
100g Gold Bullion Bar
50g Gold Bullion Bar
1oz Gold Bullion Bar
20g Gold Bullion Bar
10g Gold Bullion Bar
5g Gold Bullion Bar
1g Gold Bullion Bar

Contact Us

we aim to respond to any questions you have within 3 working hours. If your enquiry is urgent or you would like to make a purchase call us on 0207 060 6902

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    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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Gold/Silver Graph