Welcome to The Pure Gold Company
We have emailed your tailored “At a glance” gold investing introduction to you.
You’ll get a great grounding in all the key areas you need to know by reading this. So please look out for it in your inbox. If you scroll down this page you will find our Comprehensive Investor Guide that goes into more detail on everything from our service to the long term investment performance of both gold and silver.
Our founder, Joshua Saul, would also like to welcome your personally in the one minute video below.
7 reasons to use The Pure Gold Company
A MARKET LEADER
We are members of the British Chamber of Commerce, Pensions and Lifetime Savings Association, the Royal Numismatic Association and the British Numismatic Society.
A THOUGHT LEADER IN THE PRESS
As featured on radio and television by the BBC and CNBC, and in print by the Financial Times, the Wall Street Journal, Reuters, the Daily Mail, the Independent, the Guardian and Money Week amongst many others, we’re the company the Press turns to for insight and comment
A CONSULTATIVE APPROACH
As an investment company – rather than a shop – we offer clients guidance on every aspect of gold investment. We aim to simplify, and can explain the differences between various options, their various benefits – including tax, liquidity and growth. Prioritising the success of our clients’ investments, we aim to keep the difference between the purchase and buy back pricing narrower than most.
A BUY BACK GUARANTEE
We guarantee that we will buy back any metal purchased from us. This is not commonplace amongst retail operators, but provides our clients access to instant liquidity if they want or need it.
CERTIFICATES OF AUTHENTICITY
Professional authentication guarantees the weight, purity and description of everything you purchase from us. The certification of this offers you peace of mind, but also makes it much easier to sell your holdings to a third party.
COMPLIMENTARY DELIVERY & STORAGE OPTIONS
Purchases include complimentary, fully-insured next-day delivery to any UK address, and we can send metal much further afield if so desired. If you’d prefer to have your metal secured elsewhere, we offer allocated, segregated and fully-insured storage in London Bullion Market Association-approved vaults.
5 STAR CUSTOMER REVIEWS
We’re proud of what our clients have to say about us – we boast a 99.24% positive rating from eKomi, an independent reviewer.
- The Pure Gold Company Recognised Again in FEBE Growth 100 for 2025For the second year running, The Pure Gold Company has been named one of the fastest-growing founder-led businesses in… Read more: The Pure Gold Company Recognised Again in FEBE Growth 100 for 2025
- Spring budget meets Trump tariffs – The impact on investors, and goldThe UK economy is facing a complex mix of domestic and global economic drivers in 2025, with the recent… Read more: Spring budget meets Trump tariffs – The impact on investors, and gold
- What a US trade war could mean for investors and goldWorried about trade wars shaking global markets? Discover how rising tensions between the US and China could impact your finances — and why investors are turning to gold as a safe haven in uncertain times.
- “Gold Demand Surges 320% as Investors Flee Market Uncertainty”The Pure Gold Company has seen a 320% increase in physical gold bar and coin purchases in the past seven… Read more: “Gold Demand Surges 320% as Investors Flee Market Uncertainty”
- What do you do when you’ve maxed out your ISA?Maxed your ISA already and don’t want to wait until April? Gold investments offer a strategic alternative for tax-free growth. Explore the benefits and practical steps to diversify and secure your portfolio with precious metals.
- Gold Vs Stocks Vs SavingsWatch the first of our Gold Investment Explainer Series. Joshua Saul talks us through the benefits of Physical Gold over stock investments and cash.