The Pure Gold Company

With the heightened political turmoil in the UK surrounding Brexit but also the US presidential elections and daily reports of terror attacks around the world – investing in physical gold has become the safe option.  In an article written by Paloma Kubiak of entitled; “Gold soars as investors seek safety: how to access the precious metal” the writer talks about the various ways in which investors can access gold and the number of established gold bullion and coin dealers in the UK. Whilst there are a selection of online bullion dealers (or Bullion merchants as Toby Walne from the Daily Mail likes to call us) to choose from it’s important that you feel comfortable with the company you are buying from.  Some are online shops whereas and others are more aligned to gold investment. We are often referred to as a gold investment firm. We specialise in physical gold and silver that we either deliver to our clients or we store within vaults but we pride ourselves on the guidance and consultation we offer to clients before they commit to buying.

How and where to buy gold coins and bars have compiled a directory of leading gold brokers where you can buy gold bullion, coins and bars online, over the phone or even in branch. We are proud to be on this list and also referred as the go-to company for the professionals who purchase physical gold. Once you have decided which provider to use the most obvious question is how to buy physical gold and silver. Our simple 4 step process provides for an initial consultation where you are guided through various options where you are able to have all your questions answered. When you feel comfortable getting started you are asked to complete a Purchase Order, arrange for payment and for you to decide if you want to take delivery or take advantage of our insured vaulting service.

Case Studies of people purchasing physical gold and positive reviews

Using customer reviews or case studies of people who buy physical gold from a  UK gold dealer can be a reliable indicator of the type of company you should be speaking to. provide independent 3rd party reviews from real customers who have made a gold purchase. If in doubt – companies who have testimonials from clients that are happy to be named or even photographed should rest your mind at ease. The most important element when purchasing physical gold especially for the first time is that you feel comfortable with the company you are dealing with. Don’t feel pressured by the company or market pressures to jump in with both feet. We often find that getting started with something small is a good way to test the market.

For a detailed insight into how to buy gold and silver – feel free to download our investor guide and get in touch with any questions you have.

Discover all there is to know about buying gold for investment:

  • How to invest in gold
  • Timing and pricing considerations
  • Our Buy Back Guarantee

We provide tips on how to protect and grow your savings without paying tax on your gains.