Where to Purchase Physical Gold and Silver?

“Where to purchase physical gold and silver” is a common question asked by first-time buyers. It’s important to make sure your investment gold is authentic and reliably sourced. For insights into how to buy gold and silver, feel free to download our investor guide and get in touch with any questions.

Where to Purchase Physical Gold?

With the heightened political turmoil in the UK surrounding Brexit and the new US President, investing in physical gold has become the safe option. As gold has an inverse relationship to the global currency markets and will retain a large portion of its value in adverse financial times, it’s a good idea to invest in physical gold to minimise your risk of losses.


It’s important that you feel comfortable with the bullion dealer you are buying from. It’s important to make the distinction between online shops and investment firms like the Pure Gold Company. We specialise in physical gold and silver for investment while also providing investment consultation and offering storage and delivery deals.

How and Where to Buy Gold Coins and Bars

Moneyweek.com have compiled a directory of leading gold brokers where you can buy gold bullion, coins and bars online, over the phone or even in branch. We are proud to be on this list and also referred as the go to company for the professionals who purchase physical gold.

Our simple 4 step process provides for an initial consultation where you are guided through various options where you are able to have all your questions answered. When you feel comfortable to get started you are asked to complete a Purchase Order and then arrange for payment, typically by bank transfer except on some smaller orders. The Pure Gold Company offers fully insured and tracked delivery or storage in LBMA-approved Loomis International vaults.

Case Studies and Positive Reviews

Using customer reviews or case studies of people who invest in gold from a UK gold dealer can be a reliable indicator. Ekomi.co.uk provide independent 3rd party reviews from real customers who have made a gold purchase. If in doubt companies who have testimonials from clients that are happy to be named or even photographed should rest your mind at ease.


The most important element when purchasing physical gold especially for the first time is that you feel comfortable with the company you are dealing with. Don’t feel pressured by the company or market pressures to jump in with both feet.that starting small is a good way to test the market when investing in physical gold.

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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Why us

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5* independent reviews Read more >


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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