Gold vs Equities

Gold and shares can both be attractive options for investment. However, while the rewards from shares can be big, they come with big risks. Gold is about long-term security and protection against uncertainty.

The Numbers

This graph tracks how much an investment of £100,000 in gold and one on the FTSE 100 would be worth, tracked against inflation, if liquidated over the last 10 years.


As you can see, £100k invested in gold:


  • would have been worth £286k in 2016, significantly more than the rise in inflation, a portfolio increase of 186%.


An average FTSE 100 investment of £100k:


  • is only worth a little over £140k. This means in absolute value it has hardly grown at all.


With the world and the economy in the state they’re in, investing in shares has become ever-riskier. With high levels of volatility and uncertainly, the balance between risk and reward in today’s economy isn’t what it has been before. Even a small return is by no means guaranteed.


Gold on the other hand has proved time and time again that it both protects against financial uncertainty, and offers a real chance to grow your investment portfolio.

Comparing Shares and Gold

Why Gold?

  • A proven asset in times of uncertainty


  • RBS is warning of an equity crash, leading to rise in gold prices


  • Tax efficient


  • Physical, tangible asset


Why Shares?

  • Invest in businesses that appeal to you


  • Get to know both sides of risk and reward


  • Can be an exciting and interesting world to get into


  • Can provide annual income as well as long-term growth

Conclusion: Gold

It’s almost impossible to predict what will happen in the coming months and years. Brexit looks set to put a dent in industries across the UK and perhaps even Europe too, while the presence of Donald Trump in the White House has soured diplomatic relations between the world’s greatest superpower and nations around the globe. Trumpian diplomacy is set to raise tariffs and walls across the world, and slow the global economy.


With all of this mind, it only makes sense to invest in a commodity that has demonstrated consistency over recent years and is projected to do so in the coming ones. Both gold and shares have their respective advantages and drawbacks, but in times like these when the future and the economy are uncertain, gold is the clear winner when it comes to long term investment.


Stability and security are the name of the game when it comes to gold investment, and in times of such political and economic uncertainty, gold is the sensible option for investors looking to safeguard their assets.

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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Gold/Silver Graph