How to Buy Gold For Investment

Buying gold for investment purposes can seem mystifying at first. There are many practical considerations: storage, transport, liquidation, and tax. Discover all there is to know about buying gold for investment with this comprehensive guide.

A Guide to First-Time Gold Purchase

Investors can purchase gold from certified dealers in a variety of quantities and grades, typically in bullion or bars. With the Pure Gold Company, buyers are sold gold that is investment grade (22 karats) or higher.


Investors are then provided with a certificate of authenticity, and the option to either store their gold within a secured facility, (usually a London Market Bullion Association vault) or have it shipped to their residence for safekeeping. Delivery is fully insured under the Pure Gold Company’s insurance from point of sale until it is delivered. From then on, it’s at the investor’s discretion to sell or distribute their gold as they wish.

Why Buy Gold or Silver?

Gold’s appeal lies in the fact that its value is not tied to the health of the stock market and that it has an inverse relationship with the values of major currencies. In a time where economies all over the world are experiencing instability, gold behaves in a different way. Its value holds as other markets crash. Purchasing gold also comes with significant tax benefits.


Unlike other investments, gold does not require investors to pay VAT on investment grade gold, or Capital Gains Tax on UK investment grade gold and silver coins.


An easy way to differentiate between paper and physical gold is to think of one as a bank cheque and the other as cash. Paper gold is allocated in gold certificates instead of physical gold bars or bullion, and often comes in the form of futures contracts, mining stocks or gold exchange-traded funds (ETF). Paper gold comes with a much higher risk of purchasing and isn’t as useful in times of financial crisis.


Physical gold is gold you have within your possession. Should investors need to liquidate their assets quickly, physical gold can be easily sold for needed capital, exempt from the Capital Gains Tax.

Buying from The Pure Gold Company

The Pure Gold Company has a simple, four-step process in place for buying physical gold.


1. Consult with our advisers to find the best investment for you.


2. Create a purchase order to instruct us to buy your chosen gold.


3. Payment is either by cheque or bank transfer (card payments are available for some smaller orders).


4. The final stage is storage and delivery. The Pure Gold Company can deliver your precious metals to a location of your choosing via our fully insured and complementary delivery service. Storage is also available in the London Bullion Market Association’s vaults, with allocated storage bays and full insurance.



Our Products

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our fully insured and tracked delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

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5* independent reviews Read more >


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
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