Category: Press

Your Money: Gold demand soars 1,000% as investors fear coronavirus second wave

The associated feature 09/06/2020 by: Paloma Kubiak UK investors have been panic buying gold bars and coins over the past week as fears grow of a coronavirus second wave. The Pure Gold Company, which buys physical gold and silver on behalf of private investors, saw a 987% increase in gold sales over the last seven days, compared to...Read more >
Gold bars on black background

Forbes: Gold Has Fallen Back Below $1,700. But I’d Still Buy This Dirt-Cheap Mining Stock

The associated feature 09/06/2020 By Royston Wild Gold prices have stepped back into the $1,700 per ounce marker of late as risk appetite has improved across financial markets. Getting exposure to the precious commodity, however, remains a great idea in my book. Prices of the yellow metal look likely to perform strongly both in the near term and...Read more >

Your Gold prices hit seven-year high amid coronavirus fears

The associated feature The Pure Gold Company 19/02/2020 By Paloma Kubiak The price of gold has leapt to a near seven-year high as investors turn to the relative safe-haven asset as fears over coronavirus take hold. The precious metal has climbed to $1,600 per ounce, a level last seen in 2013. And according to The Pure Gold Company,...Read more >
Gold Bullion and Money

Proactive Investors: Bitcoin is unlikely to replace gold as the new safe haven asset any time soon

The associated feature The Pure Gold Company 08/01/2020 By Calum Muirhead A boom in the price of Bitcoin has reignited a debate about whether it is the next safe asset for investors to park their money, however it may need longer to usurp the dominance of the yellow metal. The recent market turmoil caused by rising tensions between...Read more >
Gold Bullion and Bitcoin

This is Money: JEFF PRESTRIDGE: After a truly golden 2019, experts are forecasting more big gains for bullion this year … Here’s how YOU could STRIKE GOLD in 2020

The associated feature The Pure Gold Company 04/01/2020 By Jeff Prestridge Gold had a good year in 2019. A very good year as Frank Sinatra once sang. In dollar terms, it was up in price 19 per cent. Priced in pounds, it rose by 15 per cent, finishing the year at a tad over £1,157 an ounce. It’s...Read more >
Close up of gold bullion

The Times: Early date for Diwali lights up gold sales

The associated feature The Pure Gold Company 30/08/2019 By Kenza Bryan Gold sales have risen sharply ahead of the Diwali festival of light celebrated by Hindus, Jains, Sikhs and Buddhists, according to the Royal Mint. Sales were up 32% in September and the first half of October compared to the same period last year. Five days of Diwali...Read more >

The Wall Street Journal: Britons Seek Brexit Haven in Gold Market

The associated feature The Pure Gold Company 13/09/2019 By Joe Wallace Gold, which has never been more expensive in terms of sterling, has been a hedge against the risk of a messy divorce from the EU As Brexit upends U.K. politics and hammers the pound, some Britons are searching for a haven—and the chance to make a quick buck—in...Read more >
Flag and Gold Bullion

Your Nervous investors flock to gold ahead of election

The associated feature The Pure Gold Company 11/12/2019 By Joanna Faith Uncertainty around the outcome of the general election has led to a spike in gold purchases. Figures from the Pure Gold Company show a 314% increase in the number of people buying physical gold bars and coins over the last seven days compared to the weekly average...Read more >
Gold Investment

The National: The gold rush is on, so should you buy?

The associated feature The Pure Gold Company 03/09/2019 By Harvey Jones Investors and financial professionals are piling into the precious metal to cash in as the price hikes up Investors are rushing to buy gold with the price hitting a six-year high as global economic and political anxiety rises, and analysts say it could continue to dazzle in...Read more >
Buying Gold

International Investment: Gold bar sales up 600% amid no-deal Brexit fears

The associated feature The Pure Gold Company 30/08/2019 By Pedro Gonçalves As the likelihood of a no-deal Brexit grows, investors are racing to secure gold with the Pure Gold Company reporting a 632% increase in people purchasing physical gold bars and coins over the last week, compared to the weekly average for 2019.  Bullion bar prices for UK investors edged back £10...Read more >
Close up of a gold bar

How to Buy Gold & Silver

  • Consultation

    From one of our dedicated specialists to understand what products are available and relevant to you. The extent of consultation is driven by you and is a good opportunity to ask us as many questions as possible. We listen to your circumstances and are happy to provide tax efficient solutions.
  • Purchase order

    When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.
  • Payment

    In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.
  • Storage and delivery

    You can either receive your gold via our complimentary Insured delivery service or have your gold safely stored within a London Bullion Market Association (LBMA) vault whereby your metals are fully allocated, segregated and insured by Lloyds of London.

Get started

Fields marked with an * are required

Why us

Reputable & fully accredited
Buy-back guarantee
Fully certified medals
Free delivery or storage
Investment focused
No hidden charges
5* independent review Read more >


    I decided to make my first tentative steps into investment in gold with the help of The Pure Gold Company due to the good reputation they have dealing with the less experienced investor such as myself. I feel their reputation is well deserved. I was kept informed, anything I didn’t understand was explained well. I have no reservations in recommending The Pure Gold Company to those looking to invest in gold or silver.
  • Sir Geoffrey Leigh - Property Entrepreneur

    I found The Pure Gold Company knowledgeable and trustworthy and in my opinion wouldn’t hesitate to recommend them
  • Annabel Bartfeld - Ambassador for Great Ormond Street Hospital

    These guys were patient and seemed to understand my situation well. They weren't pushy or salesy and gave me all the facts so that I could make my own decision. I was surprised at how straightforward they made the process and would certainly recommend The Pure Gold Company to anyone looking to invest in gold or silver
  • Oliver Shipton - Partner at Lee & Thompson LLP

    Having thoroughly researched the gold investment market I found The Pure Gold Company. They were knowledgable, transparent and kept it all very simple. My gold arrived the next day and I’m now discussing options for silver storage. I wouldn’t hesitate in recommending them...
  • Racheline Natalie Michaels - Director, Hexagon of Highgate Ltd

    A friend recommended The Pure Gold Company, as they have a reputation of assisting beginners, they were fantastic. They explained in detail how it all works and what options would best suit our circumstances. They guided us on timing and saved us 6% by waiting a couple of weeks
  • London Chamber of commerce and industry
  • RNS
  • british_numismatic_reverse_alpha1-e1401211458347
Gold/Silver Graph