While it may seem that the principal advantage of ISAs over gold is their relatively low cost of entry and ease of storage, this isn’t as big a bonus as it seems. With investments like The Pure Gold Company’s Gold Saver, gold can be purchased in amounts suitable for smaller-scale investors.

In addition, ISAs are overall much less flexible than gold, with some fixed-term and others restricted heavily in how much can be added or removed at any given time. Some even have penalties for liquidation.

Gold’s performance also far outstrips that of cash ISA saving. If you invested £1000 in an ISA in 2007 you’d have generated just £52 in interest over the past 10 years, with interest rates steadily declining. With gold, on the other hand, your £1000 of gold would now be worth more than £2,310, a 131% increase in value.

Gold also has the distinction of being without the restrictions normally placed on ISAs. They act in a similar way but without a ceiling. You can buy as much gold as you can afford, store it where you want without having to rely on unreliable banks, and see it grow in value without relying on bottom-tier ISA interest.

Gold is exempt from many taxes including VAT and Capital Gains Tax in the UK and the EU, making it a very tax-efficient way to invest your wealth. Gold coins are particularly desirable because they are Capital Gains Tax exempt due to their status as currency.

Gold, on the other hand, retains inherent value and does not have this problem – indeed, if anything gold’s value rises during times of inflation, as they are usually also times of economic uncertainty. Experts suggest another equities crash is coming, making it more important than ever you make gold part of a balanced portfolio and use it as a storage medium to ensure your wealth is not reduced by inflation.